For the first few days or so it is more firm and hard but after that it's super soft and perfect for a good nights rest.

SLEEPERS WILL LOVED THIS PILLOW, it is firm, f,luffy, %26 soft, providing lots of cool comfort wsith the perfect fluff for a comfortable neck support

My whole household loves these pillows! We first bought them for our daughters simply because they're cute but everyone came to love them! They're good quality! Bonus points- the design is so cute!

I love my new pillows. They are not only cool looking with the American Flag. They are cool to the touch. Just like they say, and they are very soft. I can't wait to sleep on them.

pillows popped to full size rather quickly but has developed a pilling bump on each corner or both pillows, on one side which is too much to be a coincidence I think it could be factory defect or something

I love that it is soft and comfy except for when it gets cold then it's hard and solid ( have one in car for back support while driving).

[This review was collected as part of a promotion.] Had one previously. Nieces and nephews come over for a sleepover and wind up fighting over it so I had to order more!

I absolutely love this pillow sleep with it every night and I’ve slept amazing since my purchase, doesn’t hurt or strain my neck while sleeping , 10/10 would purchase again !!

These are really cute and soft. I love the colors. The pillowcases are not too difficult to remove and wash and have washed well. You can't stack the pillows though because they will slide off each other during sleep. Great buy

Exactly as pictured and described. my kids find them comfortable. The only negative is that the pillow protector is very "slippery" so it kept sliding out of my kids' pillowcases. just replaced that and it's fine now.