[This review was collected as part of a promotion.] Its unboxes like any of the others. Carefully cut plastic and unroll bed. Then cut second set if plastic and watch the magic that is a 1" bed grow into a 12" mattress. Remember those grow a dinosaur by adding water pills as a kid? It's kinda like that without adding water. I did not experience an odor with any of these in the slightest, even when first opening. Okay so this is the best bed I have ever slept on. Slightly firm but I like that. This mattress is great quality and inflated fully within 30 minutes. It moved around tight corners nicely also.

[This review was collected as part of a promotion.] I feel fortunate that I've had 2 other really great mattresses that i've most recently had. One was the most well-known brand of memory foam. The most recent was an up and coming memory foam company. Well, I've been really pleased with this mattress. I've been dealing with back issues for 20 years so my sleep is pretty critical to my general well-being. I am a side-sleeper and this mattress is very supportive. No issues right now for me. It's a great mattress for the price. Definitely listen to the time it takes to unfold and let it air out.

[This review was collected as part of a promotion.] Wow! This is my first time with a mattress coiled in a box! To be honest I had not researched this. But there are so many pluses to this mattress!!!! Right off the bat, SO easy to just set aside (I was also able to move it around myself) as I waited for a mattress base. This came amazingly compressed and sealed very well inside a vacuum sealed plastic wrap. Just take extra care unwrapping, again...amazingly it starts to fluff up/come to life. I did wait for a cpl hours for it to fully inflate, and wow! I am absolutely amazed. Amazed at level of firmness, w/o any sinking at all. I found it firm, yet soft and very breathable. I have NOT noticed any of my husbands tossing and turning, either. Awesome! Best of all...it has remained cool!!! My temperature rises so much at night and with this mattress it is SO MUCH BETTER. I live in a hotter state, and wake up several times @ nite due to overheating. I cannot stress enough how much I love this cooling feature. For comfort, for coolness, for an excellent and undisturbed sleep I can't recommend this mattress enough. Great quality. Bravo!

[This review was collected as part of a promotion.] Let me start off by saying that this mattress is very very soft. If you are looking for a frim mattress, then this one is not for you. The pillow top is suppose to be something like a cooling topper, but to me, it holds in the heat. If you stay in one spot for too long, it does get a bit warm. All in all, it is a great mattress, and I would definitely recommend it.

[This review was collected as part of a promotion.] I recently moved and I've been "window shopping" for a new mattress FOREVER. I came across this mattress and decided it has everything I was looking for. I assure you I'm not disappointed. It was easy to set up, it's extremely comfortable. I couldn't be happier. I now want one of these for my guest room. I LOVE IT!!!

[This review was collected as part of a promotion.] This mattress was shipped to my door...in a BOX! It comes rolled up, so you have to unwrap it and let it air out for a bit to take shape. It is so unbelievably comfortable. I only thought I was getting a good night sleep, before. It’s not too soft or too firm. I’m a very hot natured person and the cooling gel memory foam is a game changer! I no longer wake up in a pool of sweat. It’s definitely a hotel quality mattress!

[This review was collected as part of a promotion.] This mattress is everything! When we received the box I thought this isn't going to be a great mattress. Well I was wrong. The procedure to bring it to fullness is simple and easy. We took it out of the box and let it sit for about 48 hours, however after 30 minutes you could easily lay on it and be comfy. It's soft but not too soft and I have never slept so sound. Great mattress!!

[This review was collected as part of a promotion.] I've been sleeping on this mattress for the last 2 weeks and absolutely love it so far! It has the perfect blend of firmness for my comfort level. It does NOT give you the sinking feeling when you're moving around so if you like a lot more softness I'd probably recommend going with a different firmness level. Perfect for me as I often have back and next issues from sleeping in awkward positions. Ever since I started sleeping on this mattress I haven't had one issue. Also, I move frequently throughout the night and it hasn't caused my wife to wake up from my movement either. Perfect everyday mattress with the right amount of firmness to make for an easy nights sleep; highly recommend!

[This review was collected as part of a promotion.] I received a free product of Hotel Premier Collection Member's Mark 12-Inch Mattress from tryitsampling and it's really nice. It came in a box and all you need to do is unfold it and let it expand. It make take a few hours to raise the total 12 inch. I love memory foam mattresses and I was happy to see this one is a plush mattress. What is means medium. Not firm, no soft. Right in between what it's perfect. This one also has a gel memory in the top for cooling what it's very nice. The quilt look is beautiful. You also need a platform or a box spring for this matress. I cannot give an opinion on how long this matress will last, but it has a 10 year warranty and in comparison with my king bed that is a plush memory foam as well it's matching high standards. Memory foam mattress are the best investment and this brand its has a good price. Thanks to this opportunity, I got to improve our guest room from full size to Queen and with an awesome matress. I can't be happier.

[This review was collected as part of a promotion.] I'm always curious about the quality of sleep I will get when I'm staying in a hotel, as it seems all of the mattresses are completely different. I wish every hotel had this mattress, though. It's comfortable, it's right in the middle-of-the-road as far as softness/firmness is concerned, it doesn't get too hot, nor do you freeze to death while sleeping. I'm very impressed with the quality and I look forward to getting many a good night's sleep on this mattress. My only potential concern is the longevity, but that's something we'll just have to find out in the long-term. If you're looking for something that is of good quality, comfortable, and not tailored to a very specific type of person, then I'd definitely recommend giving this mattress a try.