For me, it’s fire, great on chicken

Great balance between heat and sweet

Sweet/spicy and salty one of my fav spices

Great flavor, great seasoning for many dishes! Only down fall is it gets hardened up after opening.

Always buy this for it has a great flavor when used.

Love this on everything have tried it on so far. Also mix with Mayo for a great dipping sauce.

Just as described! Great on chicken, veggies, potatoes. Excited to try more!

Great flavor! Little sweet little bbq flavor. Very good.

Sweet and spicy good balance

This is a fabulous seasoning. I use it mostly on chicken but also on fish. Absolutely love it.