[This review was collected as part of a promotion.] This stuff is awesome it has the same great DAWN grease fighting power. The smell is amazing and leaves my hands feeling great! My favorite part is the convenience of the EZ squeeze bottle it helps with less waste so the product last way longer, we all know you only need a tiny bit of DAWN to get the job done!.

We have used Dawn for several years and have been so pleased with it. We are still pleased with how well it works, but the new fragrance is too much—it lingers on my hands and in the air. It takes a chore I already don’t enjoy and makes it unbearable. :-(

[This review was collected as part of a promotion.] Can’t ever go wrong with Dawn products ., came packaged nicely, no spills , easy to use . Now my kids think helping with cleaning the dishes is fun haha . So thanks for making a fun bottle Dawn …………..

[This review was collected as part of a promotion.] WOW! Never realized how much easier this makes doing the dishes!! I hate doing the dishes and this bottle makes it a bit less annoying! I am going to continue using this bottle and refill it with more dawn after I am out!! THANK YOU SO MUCH DAWN.

[This review was collected as part of a promotion.] I made french fries, got grease all over my grates, put them in the dishwasher, came out still full of grease. I rubbed on Dawn Platinum and let it set for a moment and Dawn released the grease and my grates were clean again, so amazing.

[This review was collected as part of a promotion.] I never realized how much better could an upside down dish soap bottle be! It’s so much easier and faster than having to flip the normal bottle and it doesn’t spill or make any messes. And when it’s getting low, it comes right off instead of having to wait until it falls down

I was so excited when I bought this product thinking it was going to be great but it’s not. I don’t know if they changed the formula. It does not work on stuck dirt. I left it overnight on a pot that I used the night before and didn’t do anything; had to scrub a lot.

[This review was collected as part of a promotion.] I didn’t think Dawn Platinum could get any better until this new EZ Squeeze bottle I didn’t think there was a solution to the sticky residue aside from periodically wiping it off. This easy squeeze almost eliminates the mess all together. It is easy to squeeze and control the amount that comes out.

[This review was collected as part of a promotion.] I love this soap. It does a great job at fighting grease, cleaning dirty pots, and even getting stains out of clothes. It may be weird, but I find the scent calming. The design of the bottle is ingenious. No flipping of the bottle is convenient and means no goopy mess in the cap. All you have to do is squeeze out however much you need. I was a little concerned that the soap might seep out of the bottle, but it did not. All I can say is--why didn't someone think of this sooner?

[This review was collected as part of a promotion.] This is genius and so simple. Makes it extremely easy to use when my hands are wet. Smells great and cuts grease like only Dawn can. Love it. It's the only dish soap I use. Also means no crusty top or difficulty opening.