Member's Mark Sensitivity Premium Baby Formula, 48 oz.
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Highlights
- Sensitivity Premium infant formula milk-based powder with iron, available in a 48 oz. tub
- Provides complete nutrition for lactose sensitive babies 0-12 months
- Dual HMOs support immune system and digestive health*
- Non-GMO; no artificial growth hormones** or palm olein oil
- Compare to the nutrition of Similac Pro-Sensitive Infant Formula
Bubs Goat Milk Infant Formula Powder With Iron, 20 oz., 2 pk. $57.78 $1.44/oz

Bubs Goat Milk Infant Formula Powder With Iron, 20 oz., 2 pk.
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About this item
Product details
Specialized Formula for Lactose-Sensitive Infants
Compare to the nutrition of Similac Pro-Sensitive Infant Formula. With 99 percent less lactose than standard milk-based formula. Member's Mark Sensitivity Premium Infant Formula with Iron provides complete nutrition for lactose-sensitive babies aged 0-12 months. HMOs are immune supporting prebiotics commonly found in breast milk, and the dual HMOs in this baby formula, LNnT and 2’-FL, support immune system and digestive health by aiding the growth of beneficial bacteria in baby's digestive tract. DHA, Lutein and Vitamin E are included for brain and eye development. To help promote calcium absorption for strong bones, this formula does not contain palm olein oil.
Certified Kosher
Certified Kosher by the Orthodox Union - OU-D. This product is not manufactured or distributed by the owner of the registered trademark Similac Pro-Sensitive. Member's Mark Sensitivity Premium Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Similac Pro-Sensitive.
*HMOs: Human Milk Oligosaccharide; not from human milk.
**Non-GMO, ingredients not genetically engineered. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
Specifications
| Key Specifications | |
| Product Description: | Sensitivity Premium infant formula milk-based powder with iron, available in a 48 oz. tub |
| Form: | Infant formula milk-based powder |
| Baby Food Stage: | 0-12 months |
| Ingredient List: | Corn Syrup, Milk Protein Isolate, High Oleic (Safflower or Sunflower) Oil, Sucrose, Soy Oil, Coconut Oil, Less Than 2%: Mortierella Alpina Oil*, Schizochytrium Sp. Oil**, 2’-Fucosyllactose (2’-FL)#, Lacto-N-Neotetraose (LNnT)#, Lutein, Calcium Phosphate, Potassium Citrate, Potassium Chloride, Sodium Citrate, Magnesium Phosphate, Ascorbic Acid, Calcium Carbonate, Ferrous Sulfate, Magnesium Chloride, Ascorbyl Palmitate, Choline Bitartrate, Taurine, Inositol, Vitamin E (dl-Alpha Tocopheryl Acetate), Zinc Sulfate, Mixed Tocopherol Concentrate, L-Carnitine, Niacin (Niacinamide), Calcium Pantothenate, Vitamin A Palmitate, Cupric Sulfate, Thiamine Hydrochloride, Riboflavin, Pyridoxine Hydrochloride, Beta-Carotene, Folic Acid, Manganese Sulfate, Potassium Iodide, Vitamin K (Phytonadione), Biotin, Sodium Selenite, Vitamin D (Cholecalciferol), Cyanocobalamin, Potassium Hydroxide, Potassium Bicarbonate, Sodium Chloride, Sodium Phosphate, Monoglycerides, Soy Lecithin, Nucleotides (Adenosine-5’-Monophosphate, Cytidine-5’-Monophosphate, Disodium Guanosine-5’-Monophosphate, Disodium Uridine-5’-Monophosphate). Contains Milk and Soy. #Sources of Prebiotic *A Source of Arachidonic Acid (ARA) **A Source of Docosahexaenoic Acid (DHA) |
| Allergen Information: | Contains milk and soy |
| Use Instructions: | "DIRECTIONS FOR PREPARATION AND USE: Your baby’s health depends on carefully following these preparation, use and storage instructions. Failure to follow these instructions could result in severe harm. Powdered infant formulas are NOT sterile and should NOT be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Ask your baby’s doctor about the need to boil or sterilize water for formula and the proper preparation of bottle and feeding utensils. 1. Clean container top before opening. Wash hands, bottle and feeding utensils in hot soapy water prior to preparing formula. 2. Pour desired amount of warm water (approx. 100˚F/40˚C) into clean bottle. (See Feeding Chart). 3. Add powder to water. 4. Cap bottle and shake well until powder is dissolved. Feed immediately. Discard any remaining formula in bottle after 1 hour from start of feeding." |
| Safe Handling Instructions: | "STORAGE: Prepared formula, that has not been used for feeding, should be stored within 2 hours of preparation in the refrigerator at 35-40˚F (2-4˚C); use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Store container (opened or unopened) in a dry area at room temperature. Reclose the opened container tightly with plastic cap; use contents within 1 month. DO NOT FREEZE. Avoid any extreme temperatures. USE BY DATE ON BOTTOM OF CONTAINER. WARNING: do not use microwave to prepare or warm formula. Serious burns may occur." |
| Container Type: | Tub |
| Package Dimensions: | Tub: 8.3” (H) X 6.7” (W) X 4.5” (D) |
Member ratings & reviews
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Showing 1-3 of 277 reviews
Verified Purchase
Great price, good milk
My daughter takes regular similac sensitive but during this shortage we decided to try out this formula which is slightly different since its generic for pro sensitive it took a few days for her to adjust but she loves it better then similac shes doing great on it and its a steal of a price
Verified Purchase
Love the product, hate the price increases
I started buy this for my child in July 2023 at the price of $32/canister. I thought that was an amazing price and was a huge reason why I continued. By November 2023 the price had increase to almost $40/canister. Many families buy this product and choose to use the Member’s Mark brand because of affordability. I think that much of an increase in just a few months is just another example of how companies are really making it hard to feed families who are on a budget. I continue to buy this product but I would be lying if I don’t get mad every time I see the price.
Verified Purchase
Just as good...
Formula was digested without issues as well as the other name brand. More formula per container, which gives you value for the money spent.
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