[This review was collected as part of a promotion.] The bottle is absolutely PRECIOUS!!!! It sits so pretty on my shelf!! The scent is sweet but not overpowering with a hint of floral. It is not a super strong perfume initially- which I appreciate as it does not give me a headache or make me sneeze! The scent lasted a few hours on my skin/clothes. I think it’s a beautiful bottle to display that adds a fun and girly scent to your rotation which is perfect for spring/summer!

[This review was collected as part of a promotion.] This perfume is good but not great. It doesn’t seem to last as long as other perfumes in this price range. It is a very clean scent that doesn’t seem to bother me or others around me, I just can’t smell it after a few hours. The bottle is very cute and I love the charms and signature Juicy Couture bow on it.

[This review was collected as part of a promotion.] This is a beautifully floral fragrance that feels and looks expensive. This is a very nice high end and high quality perfume that lasts. This is a perfume you can wear to the office or happy hour. A little bit goes a long way. Very bright scents. The bottle is absolutely gorgeous

[This review was collected as part of a promotion.] This product arrived along with the Viva La Juicy Gold Couture perfume, so I got to try both perfumes at the same sitting, and I also tried them out on different days just to see how they worked separately, free from any bias of the other Juice Couture Viva La Juicy perfume. I don’t have any other way to describe it, but I did not enjoy this scent. As a huge fragrance, beauty, and skincare lover, scents have a huge impact on my mood, on what I put on my body/clothes, and so much more. This is a very strong scent that lingers. To give it the benefit of the doubt, I kept it on all day, as certain perfumes mellow out into a more manageable, even preferred scent, as the day goes on (i.e., looking at YOU, Tom Ford Rose Prick!), but this one did not do any of that. It generally stayed on, but it also didn’t become something that I could tolerate. I think there’s a very specific demographic of people who enjoyed wearing velour tracksuits who would love to spritz this, but even for someone like myself who enjoys musky scents, citrusy scents, floral scents, sweet scents, basically almost every scent there is, I could not use it again.

[This review was collected as part of a promotion.] Viva La Juicy is iconic—the kind of fragrance that feels like a love letter to youth, joy, and flirtatious freedom. If Gold Couture is the sultry heiress in a gilded gown, Viva La Juicy is her electric-hearted younger sister—spontaneous, sparkling, and endlessly radiant. What truly sets this scent apart is its vibrant berry opening. The second you spritz, you’re hit with a dazzling burst of juicy wild berries kissed with a bright pucker of mandarin. It’s like biting into a ripe raspberry on a sun-soaked morning—sweet, tangy, utterly alive. These fruity top notes are not just a fleeting tease; they linger, weaving their way through the heart of the fragrance in a way that keeps the scent playful and fresh, no matter how long you wear it. Fluffy gardenia and sweet honeysuckle add a lush, floral creaminess that feels like a blooming bouquet dipped in berry syrup. Then, just when you think it’s all soft sweetness, the base note unfolds—a golden blend of caramel, vanilla, and amber that wraps everything in warmth and luxury. It’s the dreamy dry-down that lingers on your skin and scarf, pulling people in for a second inhale. Viva La Juicy isn’t just a perfume—it’s a mood. It’s dancing barefoot in velvet at midnight. It’s sipping something bubbly on a rooftop as the city glows. It’s nostalgia and novelty in perfect harmony. The bottle is, of course, a masterpiece—playful, bold, and unmistakably Juicy. Feminine, over-the-top, and proud of it. Whether layered or worn alone, Viva La Juicy is unforgettable. And those berries? They’re the life of the party—just like you.

[This review was collected as part of a promotion.] I have to pair this with a body spray. I can wear it day or night or even in the colder months instead of just the warmer months. The bottle is absolutely gorgeous. The price point is good as well. I’m pleased

[This review was collected as part of a promotion.] I have tried this quite a few times now but I have to admit that it gives me nothing at all. I get a vaguely floral sweet scent without any memorable notes, and the scent does not even last. I also find the bottle to be too clunky and heavy, much heavier than other perfumes in this size. I just really do not like this at all.

[This review was collected as part of a promotion.] This product was sent to me in exchange for an honest review. My first impression was that the bottle is very substantial and the bow with charms is a nice touch. The fragrance has a feminine fruity/floral smell that I think is great for spring. After a bit of wear I also detected a warmer vanilla tone come through which I very much enjoyed. I think this could be a good everyday scent for most. It lasted about 6 hours on me, and had a nice brightness that had my husband complimenting me on our lunch date.

[This review was collected as part of a promotion.] I have never owned a juicy couture perfume so when I opened this box I was so pleasantly surprised. This packaging is beautiful! It makes me feel glam and lux just holding it in my hand. The smell is very nice as well, it’s like a blend of floral and vanilla that is just so easy to wear and layer with other scents

[This review was collected as part of a promotion.] I recieved Juicy Couture’s Viva La Juicy in exchange for my honest review. The packaging is outstanding, very good quality material and very ascetically pleasing. The bottle design stays true to the Juicy theme we’ve all known and loved for years. The scent dries down on me to be an incredibly sweet and balanced mix of caramel and berries. Overall it’s a beautiful, feminine and mature scent that I feel like is deeper and more bold, maybe fitting for a night out. I did receive compliments when I wore it so projection is there for at least a little while, but I feel like the longevity of this one is a tad lack luster. After 4-5 hours of wear I can’t really smell it on myself and feel like another spritz or two is needed. Maybe the formula has been changed since I’ve last worn this specific version, or I could just be going nose blind either way, that’s my honest opinion. Overall, it’s an incredibly indulgent scent that I still very much love and will continue to reach for. It still holds a higher standing in projection and longevity than many other brands I own. The variation in notes between all the juicy scents will have me coming back time and time again!