[This review was collected as part of a promotion.] As a longtime perfume lover, I have to say that Viva La Juicy Eau de Parfum is a classic, feminine scent that never goes out of style! It’s playful, sweet, and flirty—perfect for both daytime wear and nights out.

It's same looking juicy couture VIVA LA Juicy, but it is not the same! I ordered this thinking it's the same one, but later checked the review and someone mentioned it's watered down! So I ordered the one from Juicy Couture Website, just to check if they are different at all. When I received them both looked identical, bottles even the packaging. but Labels on the bottom of both bottles and the box were different. Then I tested if it smells similar, and the Walmart one when sprayed smelled like the authentic Viva La Juicy, but the real one smelled like alcohol. And just in next 5 minutes, walmart ones smell started to fade, whereas the real one started to flourish, which stayed after whole day.

[This review was collected as part of a promotion.] The Juicy Couture Viva La Juicy is a bright playful scent in every area. Which has its advantages and drawbacks. But on the presentation physical of the fragrance it’s tens all around. The bottle is crystal topped, hot pink bow wrapped, gold pin and couture name-chained jeweled treat for the eyes. A perfect nod to the 90s & 00s era signatures done effortlessly that I love. The bottle alone with golden crowned signet is just enough to fall in love with. I sprayed this on my clothes and the top note was a bright citrus fruity sweetness. Mandarin probably but it was quickly transformed into a slightly sweet floral. Not unlike the Gold Couture. Like there was string similarities in the floral light honeyed-sweetness base this dried down to. It didn’t give much more gourmand inspired sweetness (vanilla caramel amber) than it promised. So that was a personal letdown for me. But on the longevity side I’d say it’s staying power is long like about half a day basically long on my clothes. And I wasn’t being heavy handed in spraying I only went with 3-5 sprays. To not get nose blindness from it or confuse it with Gold Couture. It also is moderately strong in projection definitely not ignorable once nearby-ish in a room. The profile was simple bright flowery fun which I liked but it needed a bit more stand strong. I’d say this layered beautifully with other sweet scents I had. I.e a vanilla sugar inspired scent to go all out cutesy flirty vibrant feels. But beyond that it could be worn everyday if you like that type of standard bright floral fruity profile. For others it can lean a bit youthful and basic almost. But I wanted more citrus sharpness and amber depth for this to stand out.

I was disappointed in the fact that this did not smell like Viva la Juicy! It smelled of rubbing alcohol with just a hint of the perfume. The whole reason I buy this particular perfume is bc I love the strong scent and the fact that it lasts a long time. I buy this all of the time and thought I would save some money buying through Walmart (I have purchased perfumes from them and been very pleased!) However, this particular purchase was a mistake. I will never buy Juicy Couture perfume from them ever again!!!

[This review was collected as part of a promotion.] I love this perfume. It smells absolutely amazing. It came in a cute packaging and it is so adorable. This is one of my new go to scents. The scent lasts a while. I'm so glad I was able to get this.

[This review was collected as part of a promotion.] This is a great daily wear perfume. It’s mostly a floral scent with a warm vanilla accent. It is long lasting and projects well, but isn’t too strong or overwhelming. The packaging is also super cute and fun.

[This review was collected as part of a promotion.] I was skeptical if I was going to like this scent but I have to say I am absolutely OBSESSED. This is now my new daily perfume. The scent isn't too overwhelming and it makes me feel pretty. The bottle is also beautiful and makes me feel nostalgic. Juicy FTW

[This review was collected as part of a promotion.] I was kindly gifted this fragrance. Here are my personal thoughts: The packaging is borderline gaudy and tacky. The packaging really turns me off BUT the scent is truly divine! I am so shocked at how delicious it smells. I find it to be long lasting. It’s not over powering. Fragrance Key Notes: Top - wild berries, mandarin Middle - honeysuckle, gardenia, jasmine Base - amber, caramel, vanilla, sandalwood, praline It’s a lovely scented fragrance!! However, the packaging could improve. It’s too extra!

[This review was collected as part of a promotion.] This is my favorite fragrance ever! I had forgotten how I loved this! This is lovely on anyone but it’s especially nice on a younger woman 40 and under. It’s fruity and sweet and floral. It’s got the perfect balance of all the notes I love! It doesn’t smell cheap! The bottle design is absolutely gorgeous and high quality. I don’t think this fragrance projects a much and it wears off fast! Good thing it is affordable. I have some travel sprays which I can carry with me to reapply on the go. Overall I love it and recommend it!

[This review was collected as part of a promotion.] If you're looking for a fragrance that embodies fun, femininity, and a touch of glamour, Viva La Juicy by Juicy Couture is an excellent choice. This fragrance is a deliciously sweet and vibrant scent that is both youthful and sophisticated. Opening with bright, fruity notes of wild berries and mandarin, it immediately lifts the spirits, inviting a sense of fun and adventure. As it settles, the floral heart of jasmine and honeysuckle adds a soft, romantic touch, blending seamlessly with the rich, warm base of vanilla, caramel, and sandalwood. These base notes create a lingering, sweetly indulgent scent that lasts for hours. What stands out about this scent is its versatility—it’s perfect for both day and night wear. Whether you're heading to brunch with friends or a night out, it exudes confidence without being overpowering. The playful packaging, adorned with a pink bow and golden accents, perfectly complements the lively and feminine essence of the fragrance. While some might find the sweetness a little intense at first, it softens into a lovely, comforting scent that feels luxurious and chic. It's ideal for those who enjoy gourmand fragrances but want something that balances sweetness with elegance. It's a vibrant, joyful fragrance that makes a bold statement. The perfect choice for someone who wants to feel empowered, feminine, and carefree.