The best line of shampoos and conditioners out there. I have tried different conditioners and except for the leave in and the mask, there is no comparison. Do yourself a favour. Use this and you will never go back.

This is not a review of the product itself. I received the 10 ounce bottle instead of the 33.8 ounce. It had a receipt from Amazon even though I ordered from Wal-Mart. The seller from Amazon has negative reviews for fake products. Beware!

Just found this line It's a 10, and so far really liking it. Giving it a 4 for now as I have only used it once . I do love the leave in conditioner and would give that a 5.

This conditioner smells a bit toxic and I believe it is not designed for fine (treated) hair because it simply does not work as described. Perhaps it works better on different type of hair.

My first expensive conditioner and the best one. Since the first time I used, you can notice the difference in my hair. It worth every penny

Finally, a conditioner that works on my course hair! Makes styling a breeze and my hair feels like silk.

Love all of "It's a 10" products. This daily conditioner is GREAT!

Love this conditioner! One of the best I have used

It was rancid and I think it's not a real product

Love, love, love It's a 10. It makes my hair silky smooth.