This isn't my normal high end shampoo but it gets the job done when I can't sleep splurge on a more expensive brand when money is sometimes tight you know how much gas cost now it actually does make my hair nice and soft and control the frizz however I still prefer my higher in shampoo and conditioner

Dove has always been my favorite . As it says , it does gives you amazingly soft hair. You need to choose the best one for you according to your hair type because the wrong ones might make your scalp and hair dry. It lathers amazingly and has great smell. I would definitely recommend it

Although I am allergic to this product I still love it ... oops! The anti frizz really helped with my hair but it also helped with my over load on dandruff! Dove products never seem to disappoint sadly I will not be buying this again I do recommend it though!

Absolutely love this shampoo! I'm a huge fan of most Dove products for many reasons. They work well with various hair types, offer a variety of options on what you need, and they don't break your bank buying them. You get what you need, without having to spend more than you need to. Highly recommend Dove products all around

My hair was fried! Too much coloring and a very dry winter had taken its toll. I cannot believe the difference this shampoo and conditioner have made, soft, shiny and not weighed down at all. My hair is fine and I was afraid that it would be too much, but it is fantastic! Highly recommended.

I really didn't care all at for this product I didn't like the scent and no it didn't last long at all not for the price. I would use a different scent and made sure it last longer. The lathering was very good lots of it but I would not buy it again I seen no difference at all for the week I used it.

Absolutely delighted with this Dove shampoo.  My very long hair needs this type of shampoo and the price cannot be beat compared to the salon brands and it works better than most of those.  It smoothes out any frizziness and makes my hair shiny and clean

Let me just say, this has been a great line for me. Even works better than Redken on my hair! So, my mom had bought the conditioner about a year ago, and I just happened to use her shower while it was in there, and after the first use, I was hooked! My hair is usually rough/dry if I don't use any leave-in serums after I shampoo and condition, and I have fine hair but a lot of it. It's odd because my hair is VERY wavy in the back but would be pin straight in the front if I didn't have layers. With one use of the conditioner, my hair was super sleek and soft all over, it even tamed my fluffy hair in the back! LOL. I also love how it doesn't way down hair. Just remember to rinse thoroughly. So I decided to try out the line. I bought the shampoo, still have the conditioner, the detangler, and the serum. This stuff altogether works wonders! Highly recommended.

So I tried to write an honest review about how much I loved this product but hate the smell. They wouldn't publish it. Hopefully this makes it. The shampoo and conditioner are the only ones that actually tame my curly hair. But the smell is overpowering, old lady perfume.

Dove is always gentle on my skin every dove product I have used I have been happy with. I like the scent of this particular item. My only wish I'd that it would rinse out easier with soft water bc if it gets left in your hair bc you couldn't rinse it all out, it will make your hair greasy.