It has a better flavor than most brands. It is on par or beats ON Optimum Nutrition but and (unfortunately). It has a better higher biological value amino acid profile for a more mainstream target audience. Flavors and ease of purchase.

I agree with a couple of the other reviews. Your spending $20 on this protein powder and it’s half full. So where paying for the weight of the plastic container? What a way for them to sucker us they should be ashamed of themselves..

Great taste, love this protein powder! Drink a protein shake every morning and it keeps me full until lunch time. Helps me keep my glucose levels in check. I now by the two pack and never let myself run out.

This is the best protein powder I’ve tried in a long time. No soy. Mixes easily with water or juice, no need for a blender, unless you want to use one. I always get the vanilla so I can mix with fruit juices. No stomach upset either.

[This review was collected as part of a promotion.] I'm big on taste and this is one protein that has a good taste I would definitely buy again without hesitation

I have tried tons of Protein Powders and cannot find another better! The 30 grams of Protein and low sugar can't be beat! I mix with ice, almond milk, strawberries and banana in blender everyday and love it!

I just tried my first vanilla shake using vanilla almond milk and it was awful. This is my first time trying premier so maybe this is just a bad container but I will not be using anymore of it. I cannot get the tast3 out of my mouth.

No matter how long you had your smoothie in the blender with this particular brand it’s still didn’t get creamy almost left the field of a grit in your mouth

[This review was collected as part of a promotion.] It's great, I made it into a shake. Vanilla flavor is very good. I would drink this & replace it for my breakfast.

It saves money and the best protein shake, but the powder form is not filled to the top, it is only half full, so it is kinda deceiving, but still good to have.