[This review was collected as part of a promotion.] I have been using the Nexxus Color Assure Shampoo for about two weeks now. I have mixed feelings about this product. It smells amazing! I love the white orchid scent. However, the shampoo doesn't lather well and makes me feel like my hair isn't getting cleaned well or that I have to double the amount I'm using. This could be due to the fact that it's sulfate-free and silicone-free, which is supposed to be more gentle on the hair. It keeps the color though and does the job. My hair isn't as soft afterwards as I'd like, but it doesn't get dry or greasy. I received this product complimentary from Influenster for testing purposes.

[This review was collected as part of a promotion.] Received this from Influenster to try and review. Love it!! I'm combination with the shampoo it made my hair feel amazing. So silky and hydrated. Had a good hair day for 3 days and I have spiral frizzy curly hair. Will definitely continue to use.

I have been using this product since it first came out and I love everything about it, the way my hair feels, smells and keeps my color vibrant (not an easy fete for a redhead!) People constantly compliment me on my hair especially the smell and shine!

[This review was collected as part of a promotion.] This conditioner is amazing. It quickly became my favorite. This conditioner locks in color and leaves your hair looking and feeling great. I loved the shine my hair had and how vibrant my color stayed! I received this sample in exchange for my review.

[This review was collected as part of a promotion.] My hair felt very dry and stringy after using. My highlights were stringy. The color was still luminous when i dried it after washing, but I didn't feel like it cleansed well due to it's thickness, but the thickness didn't do a lot of cleaning or moisturizing. It smelled great, but a huge problem with colored hair is dryness, so i feel like that needs to be a bigger focus.

[This review was collected as part of a promotion.] I'm really trying to love this shampoo. I received it free from Influenster for my honest review. I have purple hair and I've been using a different shampoo in the past. Getting a good lather with a sulfate free shampoo is difficult. I find if I really scrub, my hair feels clean. I tried this in 2 conditions to compare. Shower at night vs. shower in morning. My hair looked terrible after sleeping on it. It felt dirty by noon. Showering in the morning? Perfect. My hair was bouncy and light. I can see common complaints, and I think it depends on your hair and scalp type.

[This review was collected as part of a promotion.] I liked this shampoo. It made my hair feel clean. I just wish it lathered up more. My hair was noticeably shinier then before I used it. My hair color is vibrant and the various shades of brown are, without a doubt, luminous. The smell is great and long lasting too. I received this shampoo as part of an Influenster Nexxus VoxBox complimentary.

[This review was collected as part of a promotion.] I have used the Nexxus Color Assure for 3 weeks after having my platinum color hair colored strawberry blonde. My stylist warned me that the color would most likely fade quickly with regular washing. I would say that the color has stayed true to shade and I am more likely to recolor due to roots growing out than actual fading using this shampoo. My hair is soft, easy to style and I am loving being strawberry blonde.

[This review was collected as part of a promotion.] Great product! I love the smell and it made my hair feel soft and healthy after using it. I only used it a few times though because apparently it's for those with hair dye to stay in place, however, I've never dyed my hair before. I recommended this to my mom though because she dyes her hair and she loves the product! She says she noted that the hair color does stay in place for a little longer than other shampoos.

I loved the old color assure in the grey bottle, it worked perfectly. The new formulation in the pink bottle is horrid. My hair doesn't feel clean and it's flat after washing. Please bring back the old formulation, that one was a winner. The one in the pink bottle, no thanks.