I love this Shampoo! 1st, I think the texture is great! It's a gel but but doesn't feel sticky or drying like shampoos I've used in the past. After washing my hair, it still feels soft and is hardly tangled at all, where other shampoos left it a tangled mess. It has a very pleasant fragrance to it, and my color looks better than it has in months.

[This review was collected as part of a promotion.] I received this product complimentary through the Influenster Nexxus Voxbox for reviewing purposes. It is marketed for fine and color treated Hair (which mine is both), and I feel like they did well with creating it for the right hair type. Very lightweight and did not weigh my hair down at all, nor did it dry my hair out. If you enjoy a lather, this one does not lather much. Other than that it was amazing! And do not see it stripping any color from my hair.

[This review was collected as part of a promotion.] I received this product free from influenster in exchange for an unbiased review. Even though the product was complimentary it is one I have been wanting to try. My hair is extremely damaged from years of color treatment. I also have an incredibly sensitive scalp that most products irritate and cause me to flake uncontrollably. It smells nice but not overpowering, my hair is soft although not as much damage repair as I hoped for. The best and most surprising part of this product for me was that it did not irritate my scalp - even products that claim to treat scalp issues don't work as well for my scalp as this did. The shampoo was clear and did a nice job. Overall not as good for my split ends as I hoped but great on my scalp and decent for my hair in general.

[This review was collected as part of a promotion.] I received this full size shampoo in the mail and i love it. It smells so good!! When I used it I didn't see results the first time, and I didn't expect to, but within the 2nd and 3rd time I did! It has a easy snap cap so you don't over use it and a little bit goes a long way! I love that it doesn't have a lot of those bad chemicals that some hair shampoo has. Nexxus really helps out a lot with that! I highly reccomend this product!!!

[This review was collected as part of a promotion.] I received this through Influenster and I've been using Nexxus brand for atleast 10+ years now. This made my hair feel so soft and hydrated! Didnt weigh my hair down. Made my hair shiny and revived my color ! Smells amazing !! Love this stuff new holly grail products ! Correlates well with the color assure shampoo !!

[This review was collected as part of a promotion.] I used this conditioner with the Color Assure Shampoo as well as with other shampoo, and each way I was so pleased! It leaves your hair extremely soft and feels so healthy. I definitely recommend for color treated hair! (I received a free sample in exchange for my honest, unbiased opinion!)

[This review was collected as part of a promotion.] this color assure product is really good. i love that it's free of sulfates and it does the job that i need it to do. as someone who dyes their hair with fun colors, i need something thats going to make my colour last. love it. i received this product for free in exchange for my honest review.

[This review was collected as part of a promotion.] I got a bottle of this for free for test purposes but 100% of this is my opinion. First thing I noticed was the cute bottle it is in. I am in love with it. It really catches your eye. The scent was very appealing but not over powering. It left my hair smelling good and my hair looked great. However, my hair was a little flat. I have short hair (at my chin) so I don't often have flat hair. Other than that, I really enjoyed it!

[This review was collected as part of a promotion.] I recieved this complimentary of Influenster. Overall I thought this was a great product. I felt like I had to use more of this product than what I'm use to in order to get good results. I also felt like I had to wash my hair more frequently. That being said, I loved that it didnt have any sulfates in it. It smelled so good and left my hair so silky smooth.

[This review was collected as part of a promotion.] I received this product from Influenster to review for free! I LOVE this, Nexxus, you have DEFINITELY gone above and beyond for people with hair like mine. This is for color assurance for dyed hair, which mine isn't dyed any more BUT my hair is so incredibly silky soft! I LOVE LOVE LOVE this! I have thick, coarse and frizzy hair and this did wonders!