[This review was collected as part of a promotion.] This shampoo has a beautiful smell, not chemical in the slightest. I used it for a week straight and after each wash it leaves my hair feeling like I just walked out of the salon. My color doesn't wash out in the shower like it does with other shampoos. I recommend this product for damaged color treated hair!

[This review was collected as part of a promotion.] Feeling soft! I really enjoy the scent of the conditioner. It made my hair feel very healthy and brightens my blonde hair color that has been dyed so many times. It makes my hair feel nourished and doesn't tangle. It has already been 2-3 weeks using this and I received this as a complimentary sample and all opinions are my own.

I received my Color Assure Shampoo free for testing and review from Influenster and Nexxus. First I really liked the smell very mellow but flowery. I wasn't satisfied nor dissatisfied by the use....my hair color didn't seem to change for the better or worse. I have not dyed my hair in a few months, so it may work better on fresh dyed hair. But overall I did like the shampoo.

[This review was collected as part of a promotion.] I have used this brand for the first time and I used it in combination with the shampoo. The conditioner gave my hair so much slip (I used it as a deep condition) and made it super soft. I loved how it made my hair smell as well. super light and fragrant and lingered for a few days. I would definitely use again even if it was just for the smell :-)

[This review was collected as part of a promotion.] This is by far the best shampoo i have used for my color treated hair . Lathers up perfect. Has a nice smell.rinses easily and complements my hair care needs. Would recommend to all my family and friends

[This review was collected as part of a promotion.] I received this free from influenster. I genuinely like the smell and feel! After a few washes I can say it does seem to keep my color vibrant but since my hair is color treated and bleached I need something with a stronger conditioning factor cause my hair felt very dry and tangled after using this shampoo

[This review was collected as part of a promotion.] I am so in love with this conditioner! I was lucky enough to receive this from Influenster for reviewing purposes and am so glad! this conditioner smells amazing and it is not heavy whatsoever! It washes out easily and leaves your hair feeling smooth and moisturized as well as shiny.

[This review was collected as part of a promotion.] SO the shampoo works amazing. I have great results and love how my hair turns out after all is said and done. The hate part come in only when using it. it doesn't suds up. I feel like I maybe end up using more trying to make sure that my hair is getting clean. I have used it several times with just a small amount and the results are the same as when I pile it on. SO... long story short- it works like it should and is cleaning my hair. Just not that much bubbling. The smell is wonderful too!

[This review was collected as part of a promotion.] I love the smell of this stuff but it's best feature by far is how soft it leaves my hair! The texture of the shampoo itself is nice too - thick enough to cover hair, but not so thick it's tough to wash out.

[This review was collected as part of a promotion.] I received this shampoo as a complimentary from Influenster and I'm so excited to try it. As for the result, it didn't actually helped my hair color to look my vibrant but it made my hair feels so soft, smooth and tangle-free. I like to use it as my regular shampoo and the scent is really good.