[This review was collected as part of a promotion.] I recieved this complimentary from influenster and i have to say i will be purchasing this i have chemically treated highlighted fine hair it left ny hair silky smoith smelling amazing and the color vibrant the price isnt crazy ridiculous and lasts me awhile i have used about 5 or 6 times and still have over half the bottle

[This review was collected as part of a promotion.] I've been using this for several weeks to provide a review I feel is helpful despite receiving this complimentary bottle. First off the smell is very pleasant, it lathers well without using a large amount of product. I have highlighted hair and I also use a blonde shampoo once a week to tone down any brassiness. I feel in conjunction these shampoos have helped to preserve the color. It's shiny, soft, and healthy. It doesn't really help with frizz or flyaway or any other hair problems I have, but I do recommend this for a color preserving shampoo.

[This review was collected as part of a promotion.] This shampoo smells great and I love that it is good for you. There aren't any sulfates and I've really seen an improvement in the coloring of my hair. It's slightly more expensive that I usually like to spend, but it's been working great!

[This review was collected as part of a promotion.] So I wrote a review for the shampoo that will kind of play off of this as well. I LOVE the result. Works great, smells great, great results. My negative would be the feeling right after washing and conditioning. right after rinsing the conditioner out until I dry it my hair feels weird... almost like I forgot to rinse the conditioner out. The first use I actually got back in the shower and re rinsed it. Anyway- after it dries (natural, with the hair dryer and or flat iron) it feels amazing! I also worried that it wouldn't last long. I thought if it felt so funky it was for sure going to be oily quick... NOPE. My hair lasts even a day longer than before I started using it. I LOVE THIS STUFF :)

[This review was collected as part of a promotion.] Honestly, I did not see ANY improvement in the feel or texture of my hair. My hair is platinum blonde, bleached regularly, and is somewhat brittle because of all the processing. I was hopeful that the shampoo and conditioner would make my hair stronger and help to repair it, but neither were successful. I received this product free from Influenster for testing purposes, and I have to say I'm very disappointed with these products.

[This review was collected as part of a promotion.] I absolutely love this product. I've used it more than 5 washes now and my hair is so soft! My husband even comments on it! The smell is wonderful and it's very light weight! I have thick curly hair and find that most products weigh down my curls but this one doesn't!

[This review was collected as part of a promotion.] I received this shampoo in an influenster voxbox free for testing purposes. I am so glad that I was given the opportunity because I LOVE this product. I recently dyed my hair red and this shampoo helps to keep the color from fading. It smells wonderful and there is a lot of product in the bottle and only takes a little to cover all your hair.

[This review was collected as part of a promotion.] I wanted to love this product because I love the Pre-Primer and Conditioner in the same line...plus it smells great and is sulfur free (which is really important to me because products with sulfur make my scalp itchy). Unfortunately I think the Color Assure Shampoo is just ok. It's definitely a gentle formula and doesn't have a ton of lather. I've used other shampoos that don't lather much so that didn't necessarily bother me. However, my hair only felt kind of clean. I've tried using more shampoo. Or washing twice. But still...my hair doesn't feel as clean as usual. So I'll continue to use the rest of the line but with a different shampoo.

[This review was collected as part of a promotion.] My hair is not colored but I still really like this conditioner. I used it with the shampoo and it made my hair so silky, shiny and soft! I have to wear my hair in a bun all day for work and usually by the time I come home and unravel my bun, my hair is half dry and super frizzy and just looks dead. When I use this shampoo and conditioner together, it makes my hair look like it has some life to it again. Oh and did I mention it smells amazing!! I received this item for free for testing purposes.

[This review was collected as part of a promotion.] I received this shampoo free for reviewing purposes. However, this review will contain my honest opinions. The packaging is lovely. It's a lightweight, gel shampoo that has a nice soft, floral but clean scent. It lathers nicely, which isn't always the case with sulfate-free shampoos. It gets my oily scalp nice & clean without further drying out my already dry ends. I've been using the shampoo for about a week now & am very impressed. My color treated hair hasn't faded in the slightest. I will repurchase!