I used this shampoo 3 times. I would continue to use my other shampoos between these washes to assure that I knew the outcome that this product gave me... and I'm not impressed. I have bleached ends on my hair and some colored highlights. While this shampoo did not visibly fade the coloring, I felt that it dried my hair it pretty badly. My hair would feel coarser than normal after it was dry and I noticed that my scalp was always much more dandruffy and itchy after use. It's not terrible, but would I buy it? No. Scent is great, packaging is beautiful (can I get the color of the bottle in an eyeshadow please????) But, overall this is not worth the price for me. I received this product complimentary of Influenster but all opinions are my own.

[This review was collected as part of a promotion.] I received this product in exchange for my review. So far, I've used this product for 3 washes. It really cleans my hair and maintains its color. After washing it out, my hair still felt smooth and not dry. It gives a good clean while retaining moisture.

[This review was collected as part of a promotion.] I was lucky to have the opportunity try this shampo through the Influenster #voxbox! Overall I have used it for the past 5 showers and have enjoyed it. It made my hair feel clean and smooth, with a light scent. This shampoo did not wash out my color. I wish it made my hair feel a little silkier but I have enjoyed using it!

[This review was collected as part of a promotion.] This product was complimentary sent to me for review, and I have not previously used this product. Before trying the color assure shampoo, I was using a cleansing conditioner, which is a completely different type of system. It took me a couple of washes to get used to the changes, and once I did, I really enjoyed this shampoo. Light lather, but certainly sufficient to move through my hair and get it clean. Also, upon rinsing out, my hair felt cleanbut not stripped. Overall a good product.

I've been using Nexxus Color Assure shampoo and conditioner for a couple years and have loved it. The most recent bottle of conditioner I purchased smells different and caused me to develop a rash on my face and neck where my wet hair was touching. I checked the ingredients against my old bottle and they are different. I wish the formula had not been changed as I can no longer use this product. Very disappointed.

[This review was collected as part of a promotion.] I received a free product for review from influenster and I am very proud to say this is an amazing product the smell is so fresh a smell the white orchid extract it retains my color longer my hair is much more softer feels healthier and less Fallout of breakage since I started using this 2 weeks ago I've washed about 5 times now and I love it

[This review was collected as part of a promotion.] I received this product from influenster to try. I have blonde, orange and brown colored hair. After washing my hair with regular shampoo, the blonde starts to fade into an orange color. I gave this product a try and after one wash, I see the blonde streaks on my hair again. It says it does not contain any sulfate which is true. After conditioning my hair, my hair feels really soft. I have used purple shampoo before and it leaves my hair feeling really dry and nappy after each wash. Not only does my hair look and feel great, it smells good as well. I highly recommend this product.

[This review was collected as part of a promotion.] Shampoo bottle is easy to hold in the shower and convenient to even travel with. Shampoo smells good although I think it was a tad strong in the shower, but after you dry your hair it is not noticeable. The shampoo washes out easy and only takes a small amount to foam up. I like that the color assure is not just for one color type...it can be for redheads, blondes, etc.

[This review was collected as part of a promotion.] This conditioner is amazing!!! I have thick, curly hair that I just dyed red. I have being using the combination of the color assure shampoo and conditioner and it the best! It has helped maintain my color in between salon visits. The smell makes me feel like I just left the salon. This has also helped mainted my frizz from my curls and I love how soft it makes me hair feel!!!!

[This review was collected as part of a promotion.] I'd never tried Nexxus products before starting with this shampoo, and I am loving it so far. Just the shampoo on its own made my hair feel so soft and smooth, but it wasn't weighed down or oily feeling at all. Just the perfect amount of moisture in a super light formula, I'll definitely be repurchasing!