[This review was collected as part of a promotion.] I love that this shampoo is sulfate free and silicone free. Smells great. Leaves hair feeling clean and soft. Highlights stay bright and vibrant. Perfect used with the primer and conditoner!

Love this shampoo! I use the conditioner as well. I die my hair and this helps to extend the life of the color, I don't have to go in to get it retouched as often!

[This review was collected as part of a promotion.] i do believe it makes my color last longer and it does not dry out my already dry hair. Plus..it makes me feel as tho' i'm doing my best to keep my color!

[This review was collected as part of a promotion.] This shampoo first and foremost smells great, gives my flat hair life, and smooths away grizzlies. The color pops, something no other shampoo has done before.

[This review was collected as part of a promotion.] I love the smell of this conditioner. My color seems to last pretty well. My hair doesn't feel weighed down, felt light and clean!

[This review was collected as part of a promotion.] I recieved this product free through Influenster and WOW! It is AMAZING i have used it so far 4 times and i already see a difference in my hair!! I recommend this product!

I love the conditioner - would have given it a 5 but sometimes if you leave it on a bit it leaves your hair SO silky that's it's almost slimey? What a problem to have, though. It's a great product.

[This review was collected as part of a promotion.] I can't describe how amazing this conditioner is, I really can tell a difference after one wash how healthier , softer, and vibrant my hair was. Plus product smells awesome which is a plus!!!

[This review was collected as part of a promotion.] Although my hair had been colored for a few weeks, this shampoo really helped bring back the brightness to the fresh color a few weeks out.

[This review was collected as part of a promotion.] I love this product. It helps my color treated hair and keeps it from being dry. Also has a great smell.