[This review was collected as part of a promotion.] i really love the smell and the lather is great! a little goes a long way and i have not seen any dullness in my color.

[This review was collected as part of a promotion.] I received this product as a sample & absolutely love it! It smells great and made my hair feel so soft!

[This review was collected as part of a promotion.] This shampoo is amazing! I have been using it for a week and I can already tell that my color is remaining. My hair feels soft and it always smells great.

Nexxus Color Assure Shampoo For Colored Hair is my go to shampoo when I have my hair Colored. It helps with the longevity of the dye and is anti-aging. I really like how it cleanses my scalp as well.

This shampoo is amazing. First off the smell is devine and it leathers up really nice and rinsed out easily. Hair doesn't feel stripped when rinsed it feels soft and hydrated.

[This review was collected as part of a promotion.] Let me just start off by saying wow!! This product was AWESOME! Left my hair feeling so smooth and silky and after I got out of the shower, my hair did not get as tangled as before

I got these complimentary from influenster's I really enjoyed it but it made my hair a little bit elastic texture kind. It smelled really good I like the size of the bottle and everything

This shampoo smells amazing. My hair has been soft and easy to manage since I began using it. Combined with the color assure conditioner for even more protection. My color seems a bit more vibrant since using this shampoo!

MOST COLOR CARE SHAMPOOS TO NOT LATHER WELL SO YOU FEEL YOU HAVE TO KEEP USING MORE THAN WHAT'S NECESSARY. THAT IS WASTEFUL & EXPENSIVE. THIS SMELLS NICE & WORKS WONDERFULLY!

I have used Nexxus products for years and decided to try this one. I normally wash my long hair every other day, but this product makes my hair very oily. I will not purchase again.