[This review was collected as part of a promotion.] This is a really good hydrating shampoo for colored hair. The price point is great. I have used this 7 times. My hair feels soft after I use it. Highly recommend.

[This review was collected as part of a promotion.] I love this stuff! I received full size products to try for my unbiased opinion and have bought more since I used them up. They smell fantastic and keep my fine hair light and manageable.

[This review was collected as part of a promotion.] I received this for free from Influenster and I have to say this is a really nice shampoo. It's sulfate and paraben free which is a must for me, smells great, and helps my hair color last longer.

[This review was collected as part of a promotion.] I absolutely love the fresh smell of this shampoo. It really really lathers well and leaves my scalp feeling squeaky clean. I use this everyday and it has really helped to lock in my color.

[This review was collected as part of a promotion.] The absolute best shampoo I have ever used! I loved the fragrance, and how soft it made my hair feel! I also loved how it didn't strip the color from my hair!

[This review was collected as part of a promotion.] I expected more out of this product. It's okay it made my hair soft but dried my scalp resulting in a lot of dandruff. I ended up switching shampoos after 4 tries. Definitely not a product for me.

I really like this brand of shampoo. You can get it at the drugstore but it feels more luxurious than most drug store brands. I liked how this one makes my color last and keeps it looking and feeling healthy!

This shampoo smells amazing. My hair has been soft and easy to manage since I began using it. Combined with the color assure conditioner for even more protection. My color seems a bit more vibrant since using this shampoo!

What an amazing product I received from influenster for free for testing purposes! I would of never ever tried such and amazing product if I didn't get it from them now I have a new shampoo!!

[This review was collected as part of a promotion.] I love this conditioner. It leaves my hair soft and silky without being too heavy. It also seems to make the coloring in my hair last longer, which I love. I highly recommend it!