[This review was collected as part of a promotion.] I am so happy I got this product. My hair is so soft and I received many compliments literally the day after trying it. Nexxus products are so high end and luxurious and this one is no different. My blonde hair is brighter and, again, softer.

[This review was collected as part of a promotion.] I was weary to try this because I'm not a fan of Nexxus' products in general but this conditioner is great. It doesn't strip your hair of all it's natural oils. It smells great but isn't too pungent and it keeps the color vibrant while keeping your hair feeling soft and silky! You don't even need to add additional products in your hair

I have used the Nexxus Color Assure in the grey bottle for years. Loved it! The new formula leaves my hair feeling dirty and greasy. I have had to switch products to keep my hair looking nice. I still do not feel its as nice as it was with the old formula. Please bring it back!

[This review was collected as part of a promotion.] Has a nice clean, scent and kept my color from fading, but felt that it weighed down my hair a little too much. I wanted a little but more volume. The shampoo was good however I just wish it was a little more hydrating.

[This review was collected as part of a promotion.] This shampoo is a great product for color treated hair! It smells great, is not drying, and sulfate free to help hair retain its color and vibrancy with each wash. I recommend this to anyone with color treated hair!

[This review was collected as part of a promotion.] I received this product complimentary from Influenster/Nexuus but the comments are my own! This product is amazing. I love the everything about it. It smells amazing, which is an important thing for me, almost the most important. The bottle itself is actually quite beautiful. It shimmers and is actually pearlescent. It has made my hair soft and silky, but doesn't leave it oily. I would definitely buy this shampoo on my own.

[This review was collected as part of a promotion.] I used this shampoo for over a week. I just recently got highlights in my hair so it was perfect that I received a shampoo for color treated hair. I liked the feeling it left my hair. It wasn't as dry as it normally was and my color did not fade, which was great!! I do have other shampoos I like better but for the price that this product retails for, I think it's a great product! Will purchase again in the future!

[This review was collected as part of a promotion.] I have been on the hunt for a reasonably priced shampoo to use on my fantasy colored hair. I received a bottle from Influenster for review and was a bit hesitant at first. I've tried a lot of shampoos and after a couple of washes, my color would typically fade. However, that didn't happen with the Nexxus - Color Assure Shampoo for Colored Hair. This stuff is great! Even though I saw color going down the drain with every wash, my color is still pretty vibrant.

[This review was collected as part of a promotion.] I received this complimentary to try and have now used it twice. The first thing I noticed was how shiny and healthy my hair looks. It smells great and works wonders to minimize the damage I have on my ends from highlighting my hair. Now that I have lowlights, it also seems to blend the blonde and brunette tones. I have sensitive skin so I hesitate to try new products but this didn't irritate my scalp at all. I will be purchasing it once my sample is gone!

[This review was collected as part of a promotion.] I am very pleased with this shampoo. It is gentle on my colored hair and leaves it smelling beautiful! My hair is soft and has never looked better. I do not spend a lot of time styling my hair in the morning; but since using this system, my hair looks perfect just drying and brushing! The only negative I have noticed is that my hair tends to get a little more oily around the roots at the end of the day. This is only an issue if I am going out that night and cannot wash my hair before my plans.