[This review was collected as part of a promotion.] I like that it's enriched with Elastin proteins and orchid extracts, however, the scent is quite strong and it smells straight up like fumes of chemicals. The rich texture of the conditioner did help refine and improve my hair in terms of softness, but to be honest, I didn't notice a significant difference than what I've been using for a non-color treated hair conditioner. It's not a terrible product but I've seen better result elsewhere.

[This review was collected as part of a promotion.] Not sure if I can honestly review this because I don't have colored hair. However, I have used this for the past week and it has left my hair feeling so soft, silky and lite even without conditioner. The bottles are adorable and the smell is great! Cannot complain.

[This review was collected as part of a promotion.] I was weary to try this because I'm not a fan of Nexxus' products in general but this shampoo is great. It doesn't strip your hair of all it's natural oils. It smells great but isn't too pungent and it keeps the color vibrant while keeping your hair feeling soft and silky!

[This review was collected as part of a promotion.] I have dry wavy hair so conditioner is extremely important to me and I am picky. That being said, I really enjoy this product! Its thick but not sticky. Rinsed easily without leaving my hair greasy or dry. It is easy to comb through too. And it smells sooo good! My waves were more defined and less frizzy than they are with other products!

[This review was collected as part of a promotion.] Leaves me with soft, brushable, stylable hair. So far, I'm liking the texture and feel of my hair after washing with the shampoo and conditioner. Have had success styling it with my natural curls or using a flat iron. Smell is light and nice, but doesn't linger, which I prefer with shamp/cond.

[This review was collected as part of a promotion.] I was hoping after the way the shampoo left my hair feeling that the conditioner would help. Well, it didn't. It still wasn't moisturizing enough for me to even get a comb through. I also did not notice a difference what so ever in the color of my hair.

[This review was collected as part of a promotion.] Nexxus Color Assure Shampoo has a lot of great qualities. It leaves hair feeling silky and smooth, and it also smells great. One of my favorite things is that the smell actually lasts into the next day after washing! The only downside was I felt my hair got greasier faster than it usually did. (I received this product free in exchange for an honest, unbiased opinion).

I absolutely hate the shampoo ! Dries my hair out and knots them like crazy ! The scent of the shampoo is very light so the next day you don't really smell it. And also makes my roots look greasy even tho I just washed my hair. Probably the worst shampoo I've ever bought .

[This review was collected as part of a promotion.] I received this product free from #influenster for testing purposes, my opinion is. THAT I LOVE IT! The smell was great!!!! best smelling shampoo ever!. I have used it twice so far and love how bright my hair is after each use! my hair felt super clean afterwards!

[This review was collected as part of a promotion.] I received this product for free for a real and unbiased review from influenster. I used the shampoo and since you know my hair is blue, I was impressed the color didn't bleed. It didn't leave my hair feeling dry or straw like. It had a nice smell not overpowering.