[This review was collected as part of a promotion.] I have been using the Nexxus Color Assure for two weeks now and it is definitely helping my color last. It also looks shinier than with regular shampoo and has a soft scent. The only downside so far is it isnt the most moisturizing. I've found I need to alternate with my regular moisturizing shampoo or my hair starts to feel dried out. Will purchase in the future, but would love if the formula was adjusted for shine and moisture. I received this product free from Influenster for testing and evaluation purposes, my opinion is entirely my own.

[This review was collected as part of a promotion.] I have been using this shampoo for a couple of weeks now. Packaging is so beautiful and practical. The smell is amazing (one of the best scents I've used so far) just like fresh clean flowers but not overpowering. Performance is where I find myself having mixed emotions. It lathers beautifully. I think this shampoo is great for the usual wash when your hair isn't too dirty. It doesn't overstrips it from its natural oils and leaves it feeling very very soft. The downside is that if you're looking for a shampoo that would leave your hair feeling squeaky clean, or to use after an intense hydration oil hair mask, then this might not be the one for you because it just doesn't clean that deep. For everything else besides that I would totally recommend it. Specially for being sulfate free and having all this better for you ingredients.

[This review was collected as part of a promotion.] Recently I have received this shampoo from Influenster to test out and I really really fell in love with it! I have colored my hair into grey one month ago and I really needed something to protect this color. The shampoo feels really nourishing and it cleanses the hair without feeling too dry. I could also tell how it made my hair color looks much vibrant than my previous shampoo. I will definitely be purchasing this on my own after I finish this! love it!

[This review was collected as part of a promotion.] Not really sure I care too much for this shampoo. It seemed to leave it very dry and I didn't notice a lot of difference in protecting my color or rebalancing my hair. I did however love how it smelled.

[This review was collected as part of a promotion.] I received this conditioner free for testing purposes. I'm really picky about conditioners because my hair will get greasy or weighed down. This has been wonderful. Great scent, nice texture and no extra weight. Plus it's keeping my hair shiny and conserving my color! Love it

[This review was collected as part of a promotion.] To start off the review, I would like to say that I received the full-size product for free from Influencer for my honest review. I cannot honestly review its color retaining abilities because I do not have color treated hair. I love the smell, the fiancé loves the smell - so no complaints there. Sometimes I think with the products I use, I don't get the "creamy lather" as described on my first wash. I have to use the shampoo for a second round before I get the lather as described. Did leave my hair shiny. I think I would be able to review this better if I had color treated hair.

[This review was collected as part of a promotion.] I love this packaging. It was the first thing I noticed when I got my delivery. Next, the smell. It is absolutely lovely! I have very processed lavender hair and this shampoo didn't dry me out or contribute tot color fading. I was pleasantly surprised as I have a dark purple shadow root and saw little to no wash out.  I received this product free for testing purposes. 

[This review was collected as part of a promotion.] This delicious-smelling conditioner worked like a charm; my hair definitely felt softer and silkier after the first wash with this, and a couple washes later, I haven't noticed any product buildup, etc.! This conditioner works great for my sensitive scalp and color-treated platinum-to-lavender ombre hair!

[This review was collected as part of a promotion.] 4 out of 5 stars because it's sulfate free literally amazing! I have a really sensitive scalp and I have medicated shampoo for it so can't use it too often but it does clean my treated hair amazing and I would recommend to any friend of mines!

I tried out the nexxus color assure. Great scent ,sulfate & silicone free, generous size, leaves hair looking shiny and full of life. I jave thin chemically colored hair so it can be limp and dull. After nexxus my hair looked almost as good as my virgin hair!