I like your toilet paper, but now that it's 4X thicker, I noticed that it went from 295 sheets to 255 sheets per roll. I don't know why that had to change, and I don't like it.

[This review was collected as part of a promotion.] And my family has thanked me since! Rolled out the Quilted Northern from the leading competitor's "strong" brand, and right away we noticed the lack of pieces (you know the ones, the supposed non-existing ones!) being left behind. One year later and we haven't looked back...we haven't had to ;) I have loved the softness and strength of QN Ultra Soft & Strong since the first day, and from someone who suffers from interstitial cystitis, I need a paper that is as soft and irritant-free, yet strong, as possible, and QN makes me hate this condition a little less with each bathroom trip!

We have been loyal QN Soft & Strong users for many years, but like other users, we were absolutely shocked at our most recent package. It was not much better than what a cheap paper towel would feel like. Was there some terrible mistake, where cheap toilet paper got mixed up with it and was substituted in the packages by accident?? We hope so and will probably give it one more chance. Please correct this quickly!!!

I have used your toilet paper for years quite happily. However, the last couple of times I've bought it (in the large packages), the quality has been very disappointing. The sheets do not break apart in the same way. The paper shreds when you try to tear it off the roll. The layers come apart as well. I hope this is something you will acknowlege is a problem and then get it fixed. I'd like you to continue to be my "go to" toilet paper. A very loyal customer across many years

I bought Northern bathroom tissue many times in the past and have been pleased with those purchases. However, this most recent purchase of this particular product packed 12 compare 48. I noticed that the tissue was very very thin. This was very disappointing to me, especially with how much toilet tissue as well as all paper products cost today.Maybe I just got a bad batch.

I have been a loyal customer of Northern for at least 25 years, but no more! Over the years, I have seen the rolls get narrower, and the paper get "fluffier" on the roll, but there is far less paper on the roll. I was changing the roll daily for two people, when I realized that something was really wrong with this situation. I have changed to another brand, and I could not be happier. Northern insults our intelligence if they think we don't realize how they manipulate the amount of paper on the rolls, even as the prices go up.

I noticed you put you logo on the cardboard rolls inside of the toilet tissue. You know, of course, that people use the cardboard tubes for many used other than recycling (crafts-curtain spacers-fire starters-play things-etc). What if you put messages on the rolls? Jokes? Tips? Coupons? You know, Easter Egg stuff. Would people use the product faster to get to the hidden message? Would they share what they found on Social Media?

Your product is great, and is usually 1 of 3 brands we buy. The more coupons you share, the more we use them to buy that product. More Northern coupons = we buy your product vs the other 2. Please also bear in mind when sending coupons: Not all households NEED packages of 12 MEGA rolls - pls send some coupons that are usable for smaller households who do not purchase these jumbo roll count packages. Do you have coupons applying to smaller packages? Are you sending these too?

Chose Northern after using just about all of other brands and the product is not near as good as used to be, Rolls start out ok but paper gets thinner as used. I had old Northern from the before and pre pandemic to compare present Northern, not even close to same. I see no reason to pay a higher price with so many other choices.at cheaper price. Greed over quality, will eventually lead to problems like the banking and automotive industries.

We have used Quilted Northern Soft and Strong for years and were shocked when we opened a new 9 pack with the repackaged look. I had to check that my husband had bought the right thing as the paper quality is horrible - nothing quilted or soft or strong about it. It is like wiping with thin sandpaper. The cheapest feeling toilet paper I have ever used. Not sure if we will buy again based on this we may try a different brand.