We truly appreciate your loyalty to Dawn, Jim, but we're sorry to hear you aren't impressed with the Apple Blossom Dawn Ultra Antibacterial Hand Dishwashing Soap. We understand that preferences vary from person to person, though, so we appreciate you taking the time to share your feedback. The quality of our products is extremely important to us, and they go through many checks to make sure they perform as expected, so we'd like to learn more to share with our Quality Team and help with this. Please give us a call at (800) 725-3296