In receiving this product through Mom it Forward Media, I was able to give it a try! I've used this product in the past and just love it. This toothpaste really goes to work on your teeth and after just a few uses you can already notice a difference. Being a coffee fanatic, it's important to me to have such a hard working and effective product to use in whitening my teeth. Thanks Colgate for making such a fantastic product!

I've been a Colgate user for years so I was excited to try Colgate Optic White. The package claims that it can make your teeth whiter in just 7 days of brushing. Today is day 1 and I'm taking a photo to compare with my "after." I'm really interested to see how noticeably white my teeth are after a week of normal use. At first impression this toothpaste leaves my teeth and gums fresher than the Baking Soda & Peroxide Colgate. It feels a little bit like I returned from the dentist! I'm going to get my family to use this toothpaste and will be following up with the results.

I recently started using Colgate Optic White toothpaste and love it. My teeth and mouth have never felt so clean. And the clean feeling lasts. My husband has noticed significant whitening, mine a little less drastic, but it's definitely working. The flavor is great, not sugary like some, and not overpowering. Overall, a great toothpaste! This product was given to me by Colgate-Palmolive for review purposes. All opinions are 100% my own.

I recently started using Colgate Optic White after receiving a sample from Colgate-Palmolive for review purposes and completely love it! Both my husband and I have been complaining that are teeth are looking less white and we needed a product that would help fix that. After about a couple weeks using Colgate Optic White, I could definitely see a difference, as did he. Best part is the freshness you feel after you are done. Some whitening tooth pastes don't leave your mouth feeling as fresh but this one sure does. Could not recommend it more, especially if you are looking to get your teeth a few shades brighter.

As a child I was always proud of my nice white smile. As I grew older had babies and started drinking coffee I noticed my once pearly whites were looking kind of dull. Dare a say yellow-ish even! Not a good look. I tried other things but as I mentioned before I have babies and kids. I was looking for an easy way to brighten my smile and Colgate Optic White is it! It fits perfectly into my lifestyle...meaning I don't have to do much of anything different which I like. I brush my teeth just like I would regularly but now I use this product instead. I have noticed with regular use my smile is brighter and I have been using it about a week. I will continue to use it.

I have tried various brands of whitening toothpaste in the past years and Colgate® Optic White® turns out to be my favorite so far. First, I love its minty flavor, which helps freshen my breath every morning and night. Second, I love its powerful cleaning effects. Both my teeth and mouth feel ultra clean and comfortable after each brushing. Third, I love its fast-acting whitening. My teeth have turned noticeably whiter after continuous use for 7 days! Next, I love that it's a great value. Not only is it highly affordable, but it is also long lasting - both in terms of effects and amount (a tiny pea-sized amount is enough to create rich foam and get the job done well). Last, but no the least, I also love that it doesn't leave any unpleasant aftertaste. In fact, I have found my drinking water to be sweeter if I take some right after brushing with Optic White. It is good to use for the entire family. I'd highly recommend it to anyone caring for whiter teeth and fresher breath. Disclosure: I received a free product in exchange for my honest review. All views and opinions are my own.

Wow! Colgate Optic White may replace coffee today. After just one brushing I feel awake and ready to start my day. Total cool minty burst and unlike my daily coffee fix my teeth are left sparkling. As a mama juggling it all I need a product that follows through on their marketing promises. I've found it!

I just started using this toothpaste and I really like it. I love the way it tastes. When I was younger I used the whitening strips, but this is so much easier. I just brush like I normally would. I like that it's just not a whitener, but a regular toothpaste that's anticavity too.

Colgate Optic White Toothpaste delivers. With regular use, it removes stains ordinary toothpastes don't. It also has a special formula made with enamel-safe whitening toothpaste ingredients. I have been using the Sparkling Mint flavor for almost a week now and I have noticed how refreshingly clean it makes my teeth and mouth feel. My teeth feel and look more "sparkly" and whiter than before use. It may be because it can whiten teeth 3 shades although for best results, you are to use as directed for four weeks. I intend to do just that as the toothpaste is not very expensive, about $3.79 for a 4.0 oz tube of toothpaste (a 5.5 oz is about $4.29). I also have semi-sensitive teeth and this toothpaste does not make it worse which is excellent as most whitening toothpastes do make teeth much more sensitive. The packaging itself is also very eye-catching as it is in a red box that sets it apart from others. It is available at mass retailers and grocery stores nationwide.

When it comes to toothpaste I'm very particular of the taste and how well it cleans my teeth. The Colgate Optic White gives me a reason to smile again. My teeth feel so fresh and clean after use. The amount of whitening on my toothbrush makes a big difference since I have been using it. I'm sold! Love using it!