Recently started using, and absolutely love! Don't think ill every got back to Crest or Colgate!

Helps prevent cavities and great on my teeth. Love the smell and feels fresh after brushing.

My favorite. I suffer from sensitivity and I have braces. These keep me comfortable and clean!

this toothpaste has a horrible taste and doesn't really seem to get the work done for me.

They are all time favorite of my whole family as toothpaste . This brand is purposely nice.

Really can see a difference in my teeth and gums. Last long because it comes in a bigger pack

Made my teeth better they were so sensitive and they're better than they used to be.

Amazing and great for sensitive teeth. Even my daughter loves it no complaints at all

Love the taste! Very great for sensitive teeth and gums! Really helps with the sensitivity!

Although I found this toothpaste to help my sensitive teeth, I wasn't a big fan of the taste.