[This review was collected as part of a promotion.] Great picture quality and immersive viewing experience at a 12' viewing distance. Well packed (It's a giant box), easy enough to get mounted up on the wall, and very thin. I was pleasantly surprised by the built in webos interface for how responsive and intuitive it is to navigate with the magic remote. So far we haven't felt the need to install an external media viewer, and are going to stick with the built in app. I like the customizable picture settings with being able to tune in sharpening, upscaling, gamma, color temp etc. The brightness is more than sufficient for my fairly dark living room, and I even turned down the max brightness a little given our environment. If you're in a dark room, you really don't need the brighter models. I didn't expect much form the built-in speakers, so I paired it with an old soundbar with the intention of upgrading it later.

[This review was collected as part of a promotion.] Just got the TV today and set it up. It is an excellent OLED tv with outstanding picture and good sound. LG really did an incredible job with this TV! Everything is fully functional and working properly. I am using the TV with PC, blue-ray player, it works great so far.

[This review was collected as part of a promotion.] If you are looking for the ultimate centerpiece for your home theater, the LG OLED77C5PUA is effectively the "gold standard" TV of 2025. Succeeding the wildly popular C4, the C5 doesn’t reinvent the wheel—it polishes it to a blinding shine. I have spent two weeks with the 77-inch C5, throwing everything from 4K Blu-rays to high-frame-rate PC games at it. Here is why this TV is an absolute beast. 1. Picture Quality: Intelligence Meets Intensity The headline feature this year is the new α9 AI Processor Gen8. LG talks a lot about "AI" in their marketing, but this year you can actually see it working. Brightness: While the C5 doesn't have the Micro Lens Array (MLA) tech reserved for the pricier G5, it is noticeably brighter than last year's C4. The "Brightness Booster" tech pushes highlights—explosions, streetlights, stars—with an intensity that makes HDR content pop off the screen. SDR Performance: This is the sleeper hit feature. The C5 takes standard content (like older TV shows or 1080p streams) and revitalizes it. The upscaling is cleaner, sharper, and brighter without looking artificial. Color & Contrast: You get the infinite contrast OLED is famous for. Blacks are inky and perfect. Colors are rich but natural. 2. Gaming: The Best Just Got Better If you are a gamer, stop looking. You have found your TV. The 77-inch canvas is immersive enough to replace a multi-monitor setup. 144Hz Refresh Rate: PC gamers can push frame rates up to 144Hz for buttery smooth motion. VRR & ALLM: With full support for NVIDIA G-Sync and AMD FreeSync Premium, screen tearing is nonexistent. Game Optimizer: The dashboard puts critical settings (black stabilizer, genre presets) one click away. Input lag is virtually undetectable. 3. Design & Usability The "C" series aesthetic remains undefeated. The panel is razor-thin—thinner than your smartphone—and the 77-inch model sits on a sturdy, premium stand (though it begs to be wall-mounted). webOS 25: The new operating system is snappier than ever. The "AI Concierge" actually learns what you like rather than just pushing random ads. Navigating between Netflix, GeForce Now, and HDMI inputs feels instant. 4. The "Wow" Factor There is something visceral about a 77-inch OLED. It fills your peripheral vision. Watching Dune: Part Two or playing Cyberpunk 2077 on this screen isn't just "watching TV"—it’s an event. The sheer scale combined with the pixel-perfect contrast creates a 3D-like depth that LED TVs still can't quite replicate. Any Downsides? Sound: The built-in 2.2 channel audio is surprisingly decent with clear dialogue, but if you are spending this much on a visual masterpiece, do yourself a favor and buy a Dolby Atmos soundbar. The TV deserves it. Glass Reflection: Like all glossy OLEDs, you’ll want to control the lighting in your room. It handles reflections better than the C3 or C4, but direct sunlight is still the enemy. Final Thoughts The LG OLED77C5PUA is a triumph.[1] It sits in that perfect sweet spot: significantly better than entry-level OLEDs, but much more affordable than the flagship G5 Gallery Series. If you want a TV that will make your jaw drop every time you turn it on for the next 5 years, this is the one. Pros: Stunning HDR brightness and contrast Class-leading gaming features (144Hz, 0.1ms response)[1] New Alpha 9 Gen 8 processor makes everything look 4K[2] Gorgeous, ultra-thin design[3]

[This review was collected as part of a promotion.] You won't be disappointed with this 77" LG C5 OLED this year. I spent alot of time researching the technology out there for tvs. I am primarily using this tv for streaming, gaming, and movies this tv excels on all phases. The refresh rate and connectivity are a must for gaming, and this tv does not disappoint. The display and resolution make you feel like your in the movie theater. Finally, the contrast sets itself above the competition.

[This review was collected as part of a promotion.] I am upgrading TV's for the first time in a decade. The difference in technology and picture clarity is night and day from the television I had. We went OLED bc we our family room is in a north facing room and gets hit with a ton of sunlight. The OLED helps reduce the glare drastically. Through the Black Friday deal, we also got a soundbar half off which helps improve the sound quality. I would recommend adding that to your purchase as it is needed. Overall very happy with our purchase and confident it will last us another decade. The 120 HZ helps future proof!

[This review was collected as part of a promotion.] I've looked through many reviews for oled tvs and the LG B,C and G series always come up on top. I owned an LG C3 that I have used as a computer monitor for 2 years and absolutely love it, playing games and watching movies on it feels like looking at a painting. Excited to now buy a 77" C5 for my living room, I know its gonna be amazing!

[This review was collected as part of a promotion.] I've had the tv for a short period time so far, but it's been amazing. The contrast in colors compared to my old tv is night and day. The blacks are very deep, it looks beautiful. The detail allows you to see all the make up used on shows and movies. Somehow the tv changed the audio quality of our speakers. My family noticed the changes right away. No regrets with the purchase.

[This review was collected as part of a promotion.] Upgrading from an older LG OLED C7 55", I honestly didn't expect a huge difference. But once it was delivered and I started it up, I was very pleasantly surprised at the massive difference it made. I'm loving the huge screen and the great picture quality. I'm also very happy with the updated software and remote!

[This review was collected as part of a promotion.] There are precisely two complaints that I can give my LG 77 C5 OLED television. The first is that is that it's too thin. I feel that the fragility of the thin design is not worth the future hassle if I ever need to move it from its current location. However, that is not a problem whatsoever with how the television functions and it functions extremely well. I have been using an LG 65 B8 OLED for six years and felt it was time to step up and really give my home theater a true theater feel, with the larger screen. So far, the new television easily matches the excellent picture quality of that B8, which was a calibrated display, without needing professional calibration. I'm sure professional calibration would make the C5 look even better, but the built in Filmmaker Mode made it very easy to slip into use without hours of fine tuning. The first films I watched on it looked fantastic and I only needed to mess with a couple of settings to capture that look. I can't tell you how the speakers in this television sound. I don't use my television's speakers, as I have a dedicated sound system. I did have to figure out ARC for the first time in order to get the most out of this new television's features with my gaming setup and I appreciate how well it works with passthrough. I assume the speakers may be another downside to anyone expecting an all-in-one package, but televisions as a whole have not had excellent speakers built-in for years, so that isn't a knock against this television, but does go back to the way televisions keep getting thinner. The second complaint that I have is of the new magic remote. I understand minimizing many of the functions, but the lack of a mute button or a play and pause button for people using the built-in media apps is disappointing. I am the type of person who prefers having dedicated buttons for my functions rather than going through menus. It's not a major deal, but using my previous remote was less responsive than the new one, so I'll stick with the new one. As a whole, this television is everything i expected and more and I would fully recommend it.

[This review was collected as part of a promotion.] Easy to unbox and install. Picture and brightness are perfect for our large living room with lots of light. Very pleased with TV so far. Can't comment on sound, use a soundbar. Slim and light. Remote works well and pairs with our Echo TV cube seemlessly. Great deal for black friday.