King's Hawaiian took their sweet rolls up several notches with their Ube Coconut sweet roll. I'm always wary of coconut in my food. Too often it comes off tasting like suntan lotion. However, King's did it right! The coconut in this roll complements the ube well, not overpowering. No butter or other condiments needed. They're simply delicious straight out of the bag! They make for even better kalua pig sliders.

Soft & delicious! I can really taste the ube flavor. I just eat the bread itself and it tastes amazing

First time trying this flavor it was so good 👍🏽

Love this limited Edition flavor!! I wish it was permanent!!

delicious

Ube flavor is light, but it's very coconutty

Very exciting combination for Kings Rolls

interesting-has a weird smell and taste, texture is amazing nice, soft and squish, but not so sure on the flavor?????

Even my dogs would not eat them.

Yuck