I always buy this brand of bread, from the mutigrain, wheat and white varieties. Not as fond of the brioche, but that is only my personal taste, no reflection on the bread quality. I have always found this bread to be soft, flavorful and fresh. Great bread for sandwiches and croutons as well.

This is the best bread on the market. I love the texture, it's soft, but not so much so that it falls apart. I love how it toasts up for grilled cheese, or in the toaster. Not sure what they do to this bread, but it's sold out often so you know it's good.

This bread is very sweet. I used the majority making bread pudding, a use for which it seemed to be made. Tried a sandwich with ham cheese and pickles...it was like using pound cake instead of bread. Ended up tossing the bread and just eating the contents with a fork. The texture is good, and I've no doubt it would make an excellent french toast. For me, it is much too sweet for a sandwich bread. YMMV.

This bread is soft, slightly sweet, and tastes fine—especially for the price. If you’re just looking for something that feels indulgent or nostalgic, it delivers on flavor and texture. But nutritionally, it’s not great. The ingredient list includes additives and processed elements that make it more of a “treat” than a staple. If you’re aware of that and still choose to eat it, it’s a decent value for what it is. Just not something I’d recommend as an everyday bread.

THIS IS THE BEST BREAD, PERIOD. I have never craved bread so much, as when my first loaf of this was gone. I even have the rest of my family asking for it when it's time to buy bread. It is so SOFT and Moist - i usually take my lunch to work and will have a couple sandwiches during the week and use mayo/lettuce/tomatoes and various lunch meat and cheese. So i put it in the fridge in the morning - By the time i go and grab it for lunch, most other breads get kind of hard from the cold - NOT THIS BREAD - still soft as when i first bought it! Love, love, love this bread and will forever be a customer!

Honestly, the best bread out there! first of all the taste. it is just the right amount of yeasty. When you bite into it, the first thing you notice is the smell.And that is what you get before you even taste the bread. the taste matches up with the right.The amount of yeasty smell and honestly remind me of home cooked bread. The texture is sturdy. The slices are thicker, and have a degree of heft, not seen in commercial breads. The design and look are also beautiful, reflecting the upscale image and marketing applied to this campaign. This brand is top of class, and actually exceeds all expectations, right out of the gate. i highly recommend this product.

This is my all time favorite bread and surprisingly it is the only bread my daughter will eat. The slices are perfect, just the right amount of thickness. When toasted, it has the perfect crunch. I would definitely recommend it for avocado toast (I am allergic, otherwise avocado toast would definitely be part of my meal plan). Overall this is an excellent bread choice.

I used to buy cheap breads thinking what difference does it make? but i always throigh out at least a quarter of it. With a family of seven you think that wouldnt be possible. But decided to get a really good bread and BAM! Even the crust are eaten! This is all I buy now. Bonus is that it stays fresher longer!

Not reviewing this product..question is for whomever does billing. I ordered 12/24 groceries $285 and change. There is always a "temporary " hold which was $302 %26change. Someone in their infinite wisdom chg'd my bank both of them. Am now broke. I certainly hope this doesn't cause NSF on my acct. Merry fricking Christmas. FIX IT!!!!!

My husband is a lucky bread eater and he lived thus bread. It's a lovely soft textured bread with nice flavor. Great for sandwiches or with butter as an accompaniment to a meal.