True white is actually purple! There is a purple hue, that customer service knows about, that they do not mention in the description. This name is very misleading.

Best sheets I've ever had. Ive never been one to sleep with a sheet under my blanket as I don't like the feeling of layers but now I won't sleep without the sheet. It helps keep my temperature regulated and even cools me down when I need it

These sheets are always hard for me to buy since they are so expensive, but once I do decide to buy them they are so worth it. They work the best on our purple mattress (we've tried two other kinds that are similar) and are very comfortable.

The couple that I bought these sheets for rave about all of the purple products and see these are the best sheets they have ever slept on. Durable and easy to clean

We have a purple mattress on an adjustable base. We tried getting by with some other sheets, but they failed at staying in place. No such issue with the purple stretch sheets! They fit perfectly and offer a great night's sleep consistently!

We have purchased several of these sheet sets for ourselves and as gifts. We have always raved about what great sheets they are. However, the last set we purchased have been on our bed for four months and are pilling so bad that we are having to use a lint shaver to remove.

We have purchased several of these sheet sets for ourselves and as gifts. We have always raved about what great sheets they are. However, the last set we purchased have been on our bed for four months and are pilling so bad that we are having to use a lint shaver to remove.

These are the best sheets that I have ever purchased! They fit the bed perfectly and are so soft to sleep on. They keep you cool when it’s warm and warm when it’s cool. This is the second set that I bought.

I got my first set of sheets when I bought my Purple mattress and fell in love with them. I think that was about 5 or 6 years ago, so I was past due for a new set. I swear this set is even better! Please don’t stop making your sheets!

The sheets fit our purple bed and pillows well. They wash nicely, are wrinkle free, and easier to get on the bed and pillows better than other sheets sets. The stretchiness is a bit weird to get used to and I generally prefer the feel of crisp smooth cotton sheets on my skin. I really don't care for any of the colors at all. They are also quite pricey.