This was a good experiment by Fruit Loops. Chocolate Fruit Loops, great idea, really taste good, my family loved them. The flavor is nice and not too much chocolate, makes the milk change to a good chocolate flavor. Good job Kellogg's!

Perfect mix between coco puffs and fruit loops. Holds it texture well in milk and has become a favorite for us.

They're not getting soggy. I love them. Wish I'd bought more.

A good chocolate cereal. If you like Count Chocolate cereal, you will like this chocolate cereal.

Taste good

[This review was collected as part of a promotion.] My daughter and I loved this cereal! I’m not a big chocolate fan but love it with ice cold milk. I’m sure kids will like this as much as adults. Storage is good, the appearance on box catches your eye.

I take cereal to work everyday to snack on. My go-tos are Fruit Loops and Apple Jacks. While on my supply run this weekend, something stopped me dead in my tracks. Cocoa Loops?! Trust me when I say that I couldn't put them in my cart fast enough. Fast forward to this morning, and I just finished my first ever ration of these delicious, chocolatey little loops. To be honest, I have mixed feelings. I'm sad that they're gone, but also somewhat relieved that I didn't bring the whole family sized box, because I probably would have finished the entire thing. In short, you gave them to us, you owe it to us to never stop making them. I will die on this hill.

Didnt like. Not a good chocolate flavor. Would not buy again

I added chocolate milk to this cereal because of the lack of chocolate flavor. Actually, it seems like all the chocolate cereals these days are boring. Solmething in the ingredients have changed

The milk does not turn the milk chocolatey As shown on box cover. Obvious difference. The loops look yummy then after being in milk take on a unpleasant color. Taste is 5 stars .