I buy pop tarts constantly. I bought the cinnamon roll flavored ones and just bit into what seems like a big chunk of rubber. The rubber piece is Definitly big enough for a child to choke on. According to google im not the first person. I am very disappointed, and not sure if I will continue to buy them as this is a safety concern.

Found some black rubber like specs in a cinnamon roll pop tart. Found the larger one while chewing, and pulled the smaller piece from where my next bite would have been. I’ve read that similar things may be flavoring, but I don’t think so as I chewed this for little while before ultimately spitting out and it wouldn’t break down. Seems like a piece of rubber. I feel ill not knowing what it was that I nearly ingested. Not letting me add pictures of the pieces I found.

Please bring back the original Frosted Cinnamon Roll Pop-Tarts recipe (the one with drizzled icing rather than icing across the whole thing). The icing ratio as well as the filling on the old ones was far superior. Still devastated about both those as well as Frosted Chocolate Chip Cookie Dough Pop-Tarts (my all time favorite) being discontinued.

I cannot say enough about how delicious these are! They truly taste like a fresh baked cinnamon roll with delicious vanilla icing! There is absolutely no artificial taste of any kind and they are by far my favorite breakfast food! I’m hoping they stay on the shelves for a long time!

My family of five eats Pop-tarts on a regular basis and we have typically enjoyed new flavors. This new cinnamon roll flavor taste good, but here is one big problem. There are chunks of black rubber-like substance in every one I have eaten. We have bought six of the large boxes of these and every single pack had some of those black pieces inside the pastries. Have never got this with any of the other flavors. It doesn't appear to be a food item either.

Was so excited to finally try these as I finally have adult money and no parents to tell me no. But I was so sad when I opened the first pack and was hit with the smell of beer. I don’t usually have this issue with any pop tart flavor. I don’t know if it was supposed to be so yeasty like that but I couldnt finish them.

Not the same and not in a good way. The cinnamon roll pop tarts were my absolute flavor so I was so excited to see these on the shelf after the old ones were discontinued that I bought two boxes! Sooo disappointing, something is seriously off with these. Please bring back the old version with the drizzle!

I always only buy this flavor pop tarts but today will be my last time getting them. I opened a brand new box and took a pack out to eat for breakfast at work. The smell was bad but I thought it was just my nose in the morning. When I bit into it, it was clear something was wrong. Then I noticed what looked like mold where I bit into. That made me think to take it apart and when I did, I was beyond disgusted. There was mold in BOTH poptarts. I’m very disappointed being that this is the only flavor I really like.

Please never discontinue these. Wild berry is my favorite flavor hands down.

these are very good I like them. if you don't buy these you're a loser