Awful. The disappointment is real; have a strong flavor but it's not a good one.

I'm happy to have gluten-free cereal but these are quite bland.

Love to eat this as a meal or a snack. Even eating without milk is a great snack.

This is the nastiest cereal I have ever eaten. It tastes worse than cardboard. Don't buy.

Tastes straight like cardboard with a hint of cocoa

I like to add a few drops of stevia to make it a bit sweeter. We enjoy it.

love this brand, hope Sams club keeps it in stock forever

I love this cereal! I use it for snacks and dessert. Such good flavor stays crunchy till the last bite and minimal ingredients.

How is it possible to be completely addicted to Real Cocoa Sunflower Cereal??? OMG... I absolutely LOVE this stuff. I haven't found a cereal since I went grain & dairy free 8 years ago and I'm so excited to eat cereal again! Thank you for making this delicious food!!!

I liked the flavor of this cereal. I eat it with almond milk & fruit. Now that strawberries are in season it was very tasty with fruit on it but also was good without any fruit. It isn't too sweet but has a nice slightly sweet taste. I would recommend it to anyone wanting a healthier cereal & of course non GMO & low sodium & no cholesterol.