Been using a Vitamix for over 30 years! It finally died so a few weeks of research led me to the "Obliterator!" I absolutely LOVE it! I just hope it's nearly as durable as my Vitamix. Time will tell!

Just got it. Looking forward to cleaning function! Suggestion: add to quick start - turn on power switch! Only mention of power switch is on diagram on page 4. I probably should have seen it but could help if it was mentioned page 11 too!

So far so good! I just got it today and converted ice cubes to snow, as promised, and produced a very well blended and tasty batch of smoothies from some freezer burned fruit. The self clean setting is great too.

The blender is great so far. Sleek and kinder design that doesn’t take up too much space. It is powerful and I love the self cleaning feature and auto blend.

It is nice. A little to scary noise wise when doing autoblend so I use the dial of 2 which is better. Only thing is when doing a smoothie, it requires more liquid then necessary. But I like it. Just noisy and shakes on autoblend.

It’s great so far just got it . I had to reorder it because the travel mug seemed to be misaligned you should check them out. I just got the blender without the travel mug. I wished it worked we liked the mug but anyway thank you.

So I just received this product so it's kind of early to be saying much about it. Other than right now it looks to be a very well-built machine, expecting long use. It is definitely much quieter than my ninja which used to drive me crazy

First smoothie I made, I put it to the test. Large chunk ice, frozen fruit, yogurt. Hit the auto blend and wow! 2 minutes later I got the smoothest creamiest smoothie. Had to eat with a spoon since I didn't add any liquid.

Excellent blender so far, only 4 starts because I can’t speak to its durability/reliability/longevity.

We purchased The Obliterator blender. Love it! Our friends enjoyed some frozen drinks with us! We will definitely recommend it.