Why have you reduced the size of the paper? Not as wide as it was and squares are smaller...requires more when attempting to complete the procedure. Quality of paper is good, just too small..I know, cost saving factor like the half-gallons of ice cream that aren't any more.

[This review was collected as part of a promotion.] Charmin Ultra Soft is the best toilet paper I had tried. After trying different brands of paper tissue we really do prefer Charmin brand over any other brands. The sheets are strong but also very soft on your skin. Love Charmin!!!

[This review was collected as part of a promotion.] Wow - I really didn't think that there would be difference in toilet paper but this toilet paper is the bomb. I was amazed on how thick and soft this Ultra Soft really is. The rolls are so much larger too.

[This review was collected as part of a promotion.] I was super excited to receive my sample of 4 mega roll package of Charmin ultra soft in the mail yesterday! I was happy to see that the larger size fit perfectly on my toilet paper holder. This package is equal to 16 regular rolls love it! Less waste and less time replacing the rolls. I had never used Charmin ultra soft and honestly I am hooked!! I love it!. it smells nice, is very durable, and has a great texture even though it is only 2-plu. It is also clog safe and septic safe!! I had never used Charmin Ultra Soft before- the price was more than what I typically pay and never knew if the price difference was worth it. That is now a resounding yes it is. Also I believe that if it is broken down by a sheet cost combined with using less overall, It is a great vale after all!

[This review was collected as part of a promotion.] I love the super soft and clean feeling of this toilet paper!! Wipes clean without leaving extras behind!!! Definitely my family of 7's new everyday toilet paper!! My 3 and 4 year old say it's super soft and want to wipe !

[This review was collected as part of a promotion.] I'm not allowed to buy any other toilet paper anymore!!! This is the only TP that will be allowed in our house. The family loves it and, when we travel, we're going to have to take some. Great product

[This review was collected as part of a promotion.] We LOVE the Charmin we received! It is THE softest toilet tissue available! It is thick, soft, and the 4X rolls are HUGE, which makes changing rolls every day a thing of the past! AND, this Charmin is so thick, you need only HALF as much tissue, obviously saving money!!!

[This review was collected as part of a promotion.] After receiving my BzzKit, we did a side by side comparison of Charmin vs our every day brand. The Charmin roll is wider and noticeably softer. The Charmin ultra soft even felt good on my sore nose as I battled an upper respiratory infection. The Charmin roll also lasted almost twice as long as usual. The one drawback, it doesn't fit as many rolls in my cabinet. Overall the Charmin stood up to its competition. A win in our household!

We have been using Charmin Ultra Strong for quite some time but thought why not try Charmin Ultra Soft. Wow, we are so on board with Charmin Ultra Soft. And just like it says it is SOFT. I was truly surprised what a difference it made. We have officially switched over.

I wasn’t big into toilet paper preferences until I got older. Charmin Ultra Soft is a must in my household. The mega rolls are nice if you have men in your household as well. They seem to use more than needed ;) A great value for what you get for a product. I will gladly pay extra for this brand compared to others.