I loved this product in the past and willing to pay for the softness. Now it changed to a rougher product. So very disappointed, since I need this for sensitivity issues. Please go back to the original formulation. I will pay the up price for the the original product.

[This review was collected as part of a promotion.] I look for ways to save money on household supplies all of the time. For years I used bargain brand toilet paper. It seemed like we were using so much TP, plus my family still complained about how what I was buying felt! I decided to give Charmin a try and have been hooked ever since. It may seem to cost more, but you don't have to use as much paper to get clean as the bargain brands so I actually save more money with Charmin. I recommend Charmin to everyone!

[This review was collected as part of a promotion.] I used Charmin Ultra Soft years ago and didn't care for it. It was too linty. I couldn't pass up having this opportunity from Charmin to try the product again. I am glad I got the chance! I don't know what they changed but the product is definitely not the same as it was 10 years ago. This just "works" you know? Even better is the mega roll - living in a house of 2 adults and 4 kids, 4 of us female we go through more than our fair share (generally 1 roll a day when everyone is home). With the extra large roll I didn't have to change it for 4 1/2 days. I do believe Charmin has converted us from Charmin Basic buyers to Charmin Ultra Soft buyers!

We've been using this toilet tissue for years, but, the rolls seem to be so tightly sealed now, we lose a good few feet of the paper before it rolls properly. Maybe production should not seal them this tight? We rarely buy another brand, but, this does bug me!

[This review was collected as part of a promotion.] I was excited to find a new toilet paper I really like. It is so much softer than the brand i was currently using. I have now switched to only using Charmin ultra soft. My family loves it and this is something we will continue to buy.

You guys have the best toilet paper on the market and the most expensive. It’s worth the money if it’s wide! Please make your rolls wider again. The consumers are paying top dollar for a top dollar product. It’s shrinking in width and will no longer be number one if you don’t change it. You have an excellent product please don’t ruin it!

[This review was collected as part of a promotion.] The feel is great...the best that is available... and the size of the roll enables you to not have to change the TP roll as frequently. Whether you are sensitive or not this is the right choice...so I am behind it! Beware that the huge rolls do not easily fit in some older TP holders!

I am disappointed to find Charmin TP is now a quarter of an inch more narrow. I would rather pay more for the product than for the company to be so underhanded by reducing the amount and charging the same price. It is simply not wide enough and you end up having to use more.

[This review was collected as part of a promotion.] Charmin Ultra Soft is a fantastic product, Not only does it live up to its name of being ultra soft, but it's also pretty strong and durable, too. It makes you feel clean and fresh, and it doesn't tear or clog the toilet when you flush. It's fabulous. Highly recommend!

[This review was collected as part of a promotion.] I really like Charmin Ultra Soft toilet paper and was fortunate to try it for free as part of a BzzAgent campaign. I was sent a 4-Mega Roll package as part of my Bzzkit. What I liked about Charmin Ultra Soft was that it really was soft and gentle on my privates and bottom. It didn't leave residue and wasn't linty. There was the appropriate amount of cushion and absorption, and it was strong enough to do the job without tearing or shredding. It didn't take a ton of sheets to get me clean. It left me feeling fresh. What I didn't like about it so much was that Charmin's "mega" roll felt more like the competitor's double rolls. Charmin's rolls didn't last as long as the competitor's double rolls and not as long as I would expect something termed MEGA to last. Additionally, Charmin is always priced quite s bit higher than the competition. Top that with the competition who offers much higher value coupons than Proctor & Gambles' small 25-cent coupon, the competitors become a much better deal. If you don't care about money, you'll be happy with Charmin, just as you'd be happy with the Ultra/Soft varieties of competitors. I think it comes down to personal preference. I personally did like the softness and strength of Charmin Ultra Soft and that it didn't chaff my skin nor clog up my sewage. If you need to watch your budget, then you might be happier with a competitor whose ultra product is comparably soft but yet has a lower price and offers more cents-off savings in their coupons. I think this would be better labeled a double roll to have a more honest feel (at least to me).