[This review was collected as part of a promotion.] Charmin Ultra Soft is one of the best toilet tissues I have ever used. It's VERY soft but still strong enough to "do the job". I highly recommend it.

[This review was collected as part of a promotion.] Why has it gotten so hard to unroll? Wastes several wraps trying to get the roll started. Too much glue?

[This review was collected as part of a promotion.] this is not your momma's toilet paper. it is soft and luxurious. it almost makes you WANT to --- well you know !

[This review was collected as part of a promotion.] Charmin ultra soft is the best tissue for my family! This tissue is so soft and does not clog your toilet! No rough wiping ever! Get Charmin, your butt will thank you for it!

[This review was collected as part of a promotion.] My family loves Charmin Ultra Soft. When I've tried other brands I'm quickly told to switch back. We use less and the softness protects delicate areas.

Upon opening a new package of mega rolls I immediately noticed the shorter rolls...why did you do that? They don't fit properly and now I feel cheated. Did you think the whole world wouldn't notice? Please go back to the standard roll size!

[This review was collected as part of a promotion.] when i tried this product i fell in love with it it cleans the mess up and u dont have to use a bunch of it

[This review was collected as part of a promotion.] We absolutely LOVE Charmin Ultra Soft! so much softer then other brands! Its so soft and strong i use it to blow my nose with also lol!!! Love the fact that it is 75% more absorbent

[This review was collected as part of a promotion.] I'm really enjoying using this new toilet paper. It's soft and not overly bulky. It's something we'll definitely consider using going forward.

I totally agree with one of the reviews I read. Increase the price if necessary, but do not decrease the roll width and sheet count while attempting to hide the change behind some absurd embossing pattern. Time to change brands!