I have been buying Charmin Ultra Soft for years. It truly was the softest compared to other brands until they changed it a few months ago. I don't know if the print design has made a difference but it is no where near as soft as it used to be! We are disappointed! After months of continuing to buy it we have given up and switched to Cottonelle. Cottonelle is still not as soft as the original Charmin Ultra Soft but it's softer than the current Ultra Soft that's on the market. Please change it back!!

As of March 2014, Charmin Ultra Soft is a great product. Desirable Qualities in a toilet paper are: Absorbency Lack of abrasiveness Strength Lack of dustiness Right now, Charmin Ultra Soft has all four of these qualities. We can only hope that they won't change it again to reduce production costs or because someone thinks that change for the sake of change is good. Until about 6 months ago, Charmin Ultra Strong was the best product out there. Six months or so ago, they changed Ultra Strong to reduce its absorbency and increase its abrasiveness. I can't imagine why they did this, but it isn't any good anymore. Fortunately, at the same time they made Ultra Soft stronger and less dusty so it is now a great product . . . until they change it again.

[This review was collected as part of a promotion.] They knew what they were talking about when they named this. I usually buy toilet paper by price, but I got this free to try. It is amazingly soft, even softer than tissues, I think. Seems quite strong, as well, and the mega rolls (they say 4X the size of a standard roll, which looks about right) are a nice idea, especially for people who don't like changing the roll.

[This review was collected as part of a promotion.] In the past, I've used pretty much every brand-usually buying whatever was on sale. I have tried Charmin before but not the Ultra soft kind. Things I love about this kind are: The large sized roll-don't have to change out the roll as often! The actual paper-it's super soft and feels great on the skin. It doesn't make a mess over time. I have had a kind in the past that left paper dust after ripping all over my holder and the floor. It thick and holds up well so you can use less each time because it doesn't break down while wiping. It's easy to tear off the roll at the perforated seams-Some other kinds tear randomly causing you to use more. My husband is pretty picky about his toilet paper and I have heard no complaints about the switch! I'm thoroughly impressed with this product.

[This review was collected as part of a promotion.] I tried this product and really liked that it lived up to the advertising. I especially like that the rolls are so large. It is very soft and doesn't pill when using it. I would definitely purchase this product.

[This review was collected as part of a promotion.] Charmin Ultra Soft is amazing. My family & I love the fact that we only have to use half the amount of Charmin compared to other brand name toilet paper. Double the strength, triple the softness. LIVE Charmin!!

[This review was collected as part of a promotion.] What can I say? I wasn't expecting this toilet paper to be so different from the rest, but I was in for a surprise! This toilet paper is so soft and super absorbent! I am using much less that usual. It is not full of lint and is so soft I am even able to wipes nose with it. My favorite thing is how the two plys actually stay together which is what makes for such efficient toilet paper!

[This review was collected as part of a promotion.] My husband has been experiencing side effects from his various medications and needs to use the bathroom frequently. Needless to say he's been a bit sore on his bottom. Charmin Ultra Soft has been a blessing for him. It's gentle and keeps irritations down. It's now our brand of toilet paper.

Your “new and improved” softest ever is anything but! It’s a noticeable difference from the product we’ve grown to love. For years this has been the only toilet paper we have purchased, but the changes have us looking to another brand. This “improvement” is not worth the cost! Nice job in all of the other reviews telling people you haven’t made any changes since 2020. I just saw a commercial for your “softest ever” and I have to disagree. Not only are the sizes smaller, but the softness is not the same, and the paper is noticeably thinner now. We aren’t going to continue paying your prices for what now feels like a store brand toilet paper. Disappointed!

[This review was collected as part of a promotion.] Well - I have been waiting to review this product until I finished using the first roll...just finished today. I put this roll in a bathroom that is usually only used by me because I really wanted to see how long it lasts. I was amazed. It is so soft and absorbent but seems to last forever. I am usually restocking this bathroom with toilet tissue weekly. This tissue is a real bargain. It really is 4 rolls in one and that also makes it more convenient to store. I have found my new favorite toilet paper.