[This review was collected as part of a promotion.] Because Charmin Ultra Soft is 75% more absorbent, the roll lasts much longer than other leading brands. With my husband (typical male), I find that I'm often putting out a new roll, with Charmin Ultra Soft, it's usually every couple of days, versus the normal daily roll.

[This review was collected as part of a promotion.] I just got the new Charmin Ultra Soft in the mail! This is by far the softest and strongest Charmin! And the best part is that you don't use as much! We are all pleasantly surprised! These are big thick and strong rolls. Well worth trying! I know that once you do - you will be buying it all the time!

There is no other brand of toilet paper that I use in my home. It's "ultra" soft, durable and simply gets the job done without fail. No other brand beats it in quality and affordability!!! Plus, we love the Bear commercials... they are adorable!! Thank you Charmin!

As a survivor of stage 4 lower GI cancer I truly understand the important role that toilet paper plays in my everyday existence. First of all, Charmin saved my life! The first sign of my cancer appeared on my toilet paper (blood). After that it was a tender touch where I needed it most throughout my treatments and believe me, I needed it! I have used Charmin my whole life (50 years) and will be loyal forever! These last 5 have been the most crucial for soft toilet paper. Ultra Soft for the tender touch win! Charmin for the big win...the life saving win in the first screening room for colorectal cancers...my bathroom! I owe you my life!

It's really not hard to distinguish the paid reviews from real customer reviews. Charmin has been in the house continuously for decades since the wedding. His job is to keep the toilet seat down, and my job is to supply the Charmin. Yes, Charmin brand. I've been buying the Ultra Soft blue package for years. Within the past year, the roll width has become shorter. Not pleased, but fairly tolerable. The inside plies wrapped next to the cardboard middle is wadded and trashier to make the roll seam cushier. Yes, I see through that, too. My biggest beef is ply taring. Not sure if the Ultra Strong does the same thing, but I can't seem to be able to tear off a ply cleanly at least 75-percent of the time. And, I'm being optimistically generous with the percentage. There's a jagged rip here and there. And then, there's the miracle strip. You know, you pull at the ply and you come up with an 8-inch to 15-inch long confetti string. To production control -- come on guys, let's get it together. No woman in her right mind would approve of, or use such shoddy toilet tissue. It's time to get women in the boardroom and in quality control.

I love your product and have used it for years but your "new" narrower rolls will force me to find an alternate product. For heaven's sake, raise your price if you absolutely have to but don't compromise the quality of your product or your reputation!

[This review was collected as part of a promotion.] I received a sample of Charmin Ultra Soft from Charmin, and all I can say is WOW. You will not believe how much toilet paper is in a four roll pack. It lasted in our home for so long! On top of being a great value, it is so soft and plush. What more could you want from your TP? Charmin Ultra Soft is the way to go...pun intended ;)

[This review was collected as part of a promotion.] Ultra soft, yet strong and gets the job done. You won't have to worry about using so much. If we need to blow our noses, we don't mind using this because of how soft it is. I was happy to be chosen for this campaign - it introduced our family to this great product that we will be sure to buy in the future!

Charmin Ultra Soft Mega Roll is incredibly comfortable and lives up to its name with its softness. The mega size is convenient, lasting longer and reducing the need for frequent replacements. It provides a great balance of strength and comfort, making it a favorite for anyone looking for both quality and value.

[This review was collected as part of a promotion.] I have found a new favorite Charmin Ultra is extemely soft to the skin, strong enough to perform its job, and longlasting because of these features. Charmin Ultra has replaced my regular favorite. Guests who have had the opportunity to use my bathrooms, have commented on an have asked what brand toilet paper I use.