[This review was collected as part of a promotion.] In the past, I've used pretty much every brand-usually buying whatever was on sale. I have tried Charmin before but not the Ultra soft kind. Things I love about this kind are: The large sized roll-don't have to change out the roll as often! The actual paper-it's super soft and feels great on the skin. It doesn't make a mess over time. I have had a kind in the past that left paper dust after ripping all over my holder and the floor. It thick and holds up well so you can use less each time because it doesn't break down while wiping. It's easy to tear off the roll at the perforated seams-Some other kinds tear randomly causing you to use more. My husband is pretty picky about his toilet paper and I have heard no complaints about the switch! I'm thoroughly impressed with this product.

[This review was collected as part of a promotion.] Tried this toilet paper and it is much stronger then most papers. Usually when toilet papers are stronger they are too thick, this one isn't. And yet it is very soft and you really can use less like they advertise. I recommend Charmin Ultra Soft.

[This review was collected as part of a promotion.] Charmin is the best by far! It's soft and cleans well. It's safe on septic systems and dissolves better than any other brand I've tried. I'd always choose Charmin over all other brands. I'd also recommend it to everyone!

[This review was collected as part of a promotion.] I was impressed right from the start when I started using charmin Ultra Soft toilet paper. Packaging was nice and colorful. Easy to open. The toilet paper itself was so big! I swore I'll never run out of toilet paper again. Soft to the touch, durable and each roll last a very long time. I'd recommend this product to anyone who likes quality, softness and a lot more for your money.

[This review was collected as part of a promotion.] Charmin Ultra Soft is exactly that, the softest toilet paper imaginable. We love it in our home because we don't need to use as much compared to other brands. Plus, for toilet paper it feels luxurious!

[This review was collected as part of a promotion.] I like Charmin Ultra because it seems like with other brands you have to use more so the rolls don't last as long, that is nice because I have nothing but girls in my household except me and we burn through alot of tp it also has a good feel to it as well!

[This review was collected as part of a promotion.] I just go my Charmin Ultra Soft yesterday and WOW was I surprised I have bought Charmin and one other brand for years. I opened this package and it felt like a fine cloth and it will last so much longer, I couldn't understand how anyone would after trying the new Charmin would not never change and I can see why those bears love it. My daughter was over when I got the package. She is already a Charmin user but it blue her mind to. Thank You Charmin for improving this toilet paper and letting me use it for free so that I can tell my family and close friends to get this.

[This review was collected as part of a promotion.] I usually use store brand toilet paper because it is cheaper. I have to say I will now be spending the extra money to get the Charmin Ultra Soft toilet paper. It is so soft and we did not use as much paper each time. I will be saving money because we do not use as much and it is so soft love it!

First & foremost, let me begin by saying I have used Charmin toilet paper my entire adult life and as a child my parents purchased it (used to); however, now with the recent changes to the toilet paper sizes and removal of the Mega Roll-I believe I will be looking for a new toilet paper manufacturer. I probably spend about $175.00-$180.00/year on Charmin, but not now. You raised the prices (significantly) and reduced the product (shrinkage)-NOT COOL! Did you think we wouldn't notice the difference? I am aware that companies need to make changes/adapt to the economy; however, I feel this was a poor move on your part and now you've lost my business. By the way, I work in sales so my audience is pretty large. Best of luck to you! If you bring back the mega roll and return the prices, I'll come back, if not-see ya.

I would recommend Charmin over other brands. But I'm unhappy with your decision to narrow the roll width. I could understand this if rear ends had become smaller. But look around; they haven't. Over time, I've seen newspapers get narrower, candy bars and cans of food/coffee get smaller, and now this. Please consider reversing your decision and go back to the old size. Thank you.