We used to exclusively buy Charmin products. After the change to the narrow rolls, our family of 6 will be switching toilet paper. I don't think we should have to hold the roll because it doesn't fit in the holders anymore. There is nothing like chasing the toilet paper after it falls out of the holder and rolls across the floor! Ugh :(

[This review was collected as part of a promotion.] I absolutely loved this product. I didn't feel like I had to use as much as the other products I have used. It seemed like the roll lasted longer too. I was afraid it would clog my toilet but I didn't have any problems. I will be buying this product in the future.

[This review was collected as part of a promotion.] I have been pleasantly surprised with the quality of Charmin Ultra Strong toilet paper. Compared to what I have been using recently this is noticeably superior. It is both soft yet strong. I find that I don't need to use as many sheets with this brand, as well. I also find the sheets rip easier than other brands.

Our family has purchased this product religiously for years. This morning I opened a new package and was very disappointed to notice right away that the roll width had decreased by nearly 1/4". We always pay the higher price for QUALITY and consistency. Our family does not want to feel like they are in a public bathroom at the local gas station. This is how we felt using the skinny paper. We will discontinue using this product going forward.

[This review was collected as part of a promotion.] Stronger than the usual variety of Charmin. Charmin Ultra Strong does a better job of cleaning without worry that it might tear. Just as strong as my usual brand. The sheet perforations make sure that what you need tears off the roll neatly.

[This review was collected as part of a promotion.] Charmin Ultra Strong TP is the real deal folks. We're all about absorbency when it comes to keeping certain areas clean. Charmin's product gets it done with less product than those other brands. Are you just going to take my word for it though, or are you going to go out and grab a package for yourself? Your family will thank you.

[This review was collected as part of a promotion.] I was not impressed. It reminded me of a cheap, dollar store toilet tissue. It was rough to the touch and felt more like a paper towel. It is strong but I would not recommend using this on children.

[This review was collected as part of a promotion.] After using Charmin Ultra Strong, I can say my bum has never been cleaner. It takes care of even the heaviest of business while also feeling comfortably soft. I would entrust my backside with no other brand as I'm afraid of what messy results could ensue. The only fault I can find is that it's a little dusty, like most toilet paper. But I'd rather deal with a little extra dust in the bathroom than an improperly cleaned behind any day.

[This review was collected as part of a promotion.] I've been a Cottonelle fan for years, and trying something new wasn't easy. The Charmin Ultra Strong has been great, but it probably won't replace my beloved Clean Care. The Charmin's best quality is its size and clear perforations; its easy to handle and manipulate. I'm just not sure what's so novel about it, and it would take a lot to get me to convert. For those without an existing preference, I would certainly be comfortable recommending the Charmin Ultra Strong.

Compare the width of the rolls from a few months ago, the new packaging has rolls that are significantly narrower. Also notice that the "megaroll" package of 12 rolls used to have 352 sheets, now it is 328, for a total difference in square feet of 501 (old) versus 428 (new).