EXTREMELY DISAPPOINTED - AND YOU'VE PROBABLY LOST YOUR #1 FAN!!!! I have truly LOVED Charmin Ultra Strong since it 1st came out. I have not used ANY other toilet paper in my house since I bought my 1st package YEARS AGO. I actually take a roll with me when I travel for work, go to visit family, or go on vacation. While I understand how peculiar this may sound - it is 100% true! So now I want to express how extremely disappointed I was by finding out that the last (and quite probably THE LAST) package of Charmin Ultra Strong I just purchased is substantially thinner in width than the fantastic product I have used FOR YEARS exclusively! I fell like I'm staying in a cheap hotel that has the "thin" (width wise) toilet paper to save money. Charmin has been synonymous with QUALITY... until now! It's hard to believe that this change didn't make it into any of your advertising (NOT!!!). As soon as your loyal customers realize what you've done - I'm sure there will be a lot less loyal customers buying your product. AND PLEASE do not insult our collective intelligence that the "improvements" you made warranted cutting the width. Those changes have NOTHING to do with taking almost a 1/2 inch off the width of your rolls. Besides that, your product was PERFECT and did not need ANY of these changes!

[This review was collected as part of a promotion.] I found Charmin Ultra Strong to be a good product. It was Strong enough for normal use and not too harsh for me. However, another user who likes softer toilet paper did not think it was as good. For some this will be a good product, but you will have to judge if it's soft enough for them.

[This review was collected as part of a promotion.] I (and my family) have been using Charmin Ultra Strong for several years now. I grew up with the Charmin name; and we had (until several years ago) been using Charmin Ultra Soft within my own family. However, once we discovered Charmin Ultra Strong, the search was OVER! In my own humble opinion, there is no other bathroom tissue quite like Charmin Ultra Strong. It lives up to its name and then some. 1) The strength is evident in the process. The required number of TP tissues is significantly lower than that of any brand we have tried. 2) The texture is as appealing as that of Charmin Ultra Soft, while significantly improving on "quality of duty" so-to-speak! 3) The durability is matched by none on the market today. The cleanliness of process without residue of the product being left "behind" (pun intended) is excellent! With being a superior product as detailed above, the ultimate payoff from Charmin Ultra Strong comes in the form of money savings: that is, less product used per "session" turns into money saved at the store! Thank you to the Charmin Team for keeping my family Happy/Healthy/Wealthy!

[This review was collected as part of a promotion.] This roll of Charmin is a great size that doesn't cause any jamming on the roll and lost sheets/frustration like the larger, fluffier big box store roll shown on the right. Paper feels much stronger and thicker than conventional roll paper.

[This review was collected as part of a promotion.] Charmin Ultra Strong is both soft and strong. Charmin Ultra Strong is better than my previous brand by miles compared to number of sheets used in past. It is soft enough and softer than most other brands. With Charmin Ultra Strong you use less than other brands. You only need to use couple of Charmin Ultra Strong sheets and no more. Charmin Ultra Strong is strong enough to use when you need to blow your nose. Charmin Ultra Strong is soft but won't rip apart like other brands. Charmin Ultra Strong is the only tp we keep in all bathrooms now. Charmin Ultra Strong also end all those stupid lint balls like other brands. Charmin Ultra Strong holds together without falling apart. Try for yourself and see the cleaner difference Charmin Ultra Strong really is! It absorbs better and no leaks.

[This review was collected as part of a promotion.] I love the fact that I can use this without having to worry about the tissue tearing and things getting through to my fingers. Nothing worse than having to worry about if things are going to get through to my fingers when I am trying to clean up down below. Pretty soft, not the softest I have ever used but it definitely has not had any issues with staying together.

Charmin has shortened the width of their rolls of toilet paper and now cannot use them on my toilet paper holders that use compression to hold the roll on. They are not wide enough. I'm guessing this is a cost saver for them but a rip off for the consumer.

[This review was collected as part of a promotion.] It's not a bad product, however current user of Charmin Ultra Soft and like that a lot more. Just don't have the need for an ultra strong product, having it be soft is a lot more important. Will stick with the Charmin line but stay with the ultra soft going forward.

[This review was collected as part of a promotion.] I'm a sucker for good toilet paper, and this is definitely a good roll. It isn't too bulky to get clogged in the toilet, while still being soft on my nether regions. It also doesn't fall apart, which means I don't have to use too much. All in all, a great product!

[This review was collected as part of a promotion.] This is high-quality toilet paper. It doesn't tear, which is nice, but it's also not a budget roll. The paper is fairly thick, so you go through a roll pretty quickly. All depends on what value. For sturdy toilet paper that's still soft, Charmin Ultra Strong is a great option.