[This review was collected as part of a promotion.] We usually use quilted northern because it is softer. I did think the Charmin Ultra was stronger however and didn't tear as easily. The Charmin was definitely a higher quality paper than other brands but I prefer the quilted northern for its softness.

[This review was collected as part of a promotion.] This toilet tissue is probably the softest strongest stuff for any household. Its very smooth and contours great, it lasts long and feels strong. I am high satisfied with this product and I would for sure buy it every single time.

[This review was collected as part of a promotion.] I've used many different types of toilet paper, ranging from the cheap that breaks down mid-use, to the expensive that may as well be using dollar bills to use for wiping. Charmin Ultra is by far the best I've used. The strength is only matched by it's softness. Some toilet papers could double as 2 grit sandpaper and are rougher than a 5 o'clock shadow. Charmin Ultra Strong brought the strength and comfort that you would expect in toilet paper and because of that strength, less is able to be used without the worry of a hazmat situation. The price point is perfect and your local store has it and it is well worth it's value. Go out and get yourself some and you will be thanking yourself that you did.

[This review was collected as part of a promotion.] Charmin has always been a top choice if mine. This new one is pretty awesome! I like that it feels think and strong and gets the job done. Charmin is a great value overall and i will definitely recommend this to my friends and family.

[This review was collected as part of a promotion.] I'm a sucker for good toilet paper, and this is definitely a good roll. It isn't too bulky to get clogged in the toilet, while still being soft on my nether regions. It also doesn't fall apart, which means I don't have to use too much. All in all, a great product!

[This review was collected as part of a promotion.] Charmin Ultra Strong was very soft and strong. I have recommended the toilet paper already to friends. The reason why I only gave it three stars is because in my family they use a lot of toilet paper and we went through the toilet paper very quickly. It would be great if there was a lot more paper.

[This review was collected as part of a promotion.] The Charmin Ultra Strong toilet paper was better than expected. It felt soft but I expected it to fall apart due to the softness. I was extremely surprised and happy with its strength and durability in addition to softness.

[This review was collected as part of a promotion.] I'm not one to talk about bathroom business but with the Charmin Extra strong toilet tissue I will give a brief and non graphic review. The roll fit well onto my recessed tissue dispenser. It is soft but dense at the same time. Which make it nice to use. I'm not sure about using 4x less paper but I do believe there is a reduction in quantity per use. I would not hesitate to buy this product in the future.

[This review was collected as part of a promotion.] Charmin Ultra Strong is superior to most any bathroom tissue. It is thick and sturdy as you take it off the roll but isn't scratchy or abrasive when you use it. The experience is what I imagine using a soft cloth would feel like. It is not as soft as Charmin Ultra Soft (which is my normal brand) but it is pretty close and far softer than commercial grade tissue.

As a very long term buyer of your products I am extremely disappointed. I was surprised when I pulled out the "shrunken" MEGA ROLL of tissue. Not only is it smaller, the quality has become very poor. ( my fingernails went thru 8 layers!) I'd like to continue using your product, but if this is your current offering, I have no choice but to change brands....most sincerely!!