I have been using Charmin for a very long time. So long in fact that I trusted the quality. But things changed. The quality has been reduced considerably as well as the size of the roll and also the width of the roll. I am now in the process of testing out other brands. What a shame that companies feel it is necessary to compromise quality and size. I'd rather have the price increase than buy something this useless.

[This review was collected as part of a promotion.] I love Charmin Ultra Strong. I holds up to some pretty nasty messes, and as a dad of 3 I have seen some bad ones. It is truly incredible that you literally need to use half of what you use if you use another brand! Charmin is AMAZING!

[This review was collected as part of a promotion.] I was a bit skeptical about how strong toilet paper could be without having the texture of cardboard, but I was pleasantly surprised. It was "Super Strong", as in no tearing whatsoever and actually soft to boot. With toilet paper this strong, I found that I was using less too.

[This review was collected as part of a promotion.] This new version of Charmin has taken the crown away from my other 3-ply brand so far. It is soft AND strong, and yet it is only 2-ply. The only issue I have has been finding this tissue on store shelves in my area. Maybe it is just too new, or maybe they are always out of stock. Either way, I am keeping an eye out for it to be available. It is become my #1 paper for dealing with #2!

Your holder & paper was smaller one month purchase to the next. Very noticeable decrease in amount of paper for the same price! You had to do this to make more money on the most expensive paper on the store shelves. I would have rather had you increase the price a little than to have given us shorter (wide) paper. This has cost you a customer! You are now the same size as bargin paper.

[This review was collected as part of a promotion.] I'll keep this short and sweet. Little things can make a difference and comfort is important. This is the only brand we use. The kids complain about the sandpaper at school and friends houses. In fact I avoid going until I get home unless it's an emergency.

[This review was collected as part of a promotion.] The Charmin Ultra is a premium toilet paper. It is very gentle when cleaning and yet strong enough to not tear. It is very absorbent and cleans up the dirtiest situations. It is one of the best toilet paper I have ever used!!

[This review was collected as part of a promotion.] The toilet paper is thick, I'll give them that. However, they left out the comfort that I love from their other style. While it did the job, it wasn't as pleasant and soft on my bum as the other style. Needless to say I won't be switching to this style.

[This review was collected as part of a promotion.] Charmin is a brand I grew up with. Now in my 40s with 3 kids of my own, I'm very glad to have them grow up with it as well. Let's face it we all need to wipe and wiping with Charmin you use less paper than with othe brands plus it's stronger as well.

[This review was collected as part of a promotion.] This TP does the job. Not as soft as the Charmin Ultra Soft, but it does feel a little tougher and less crumbly. 4/5 though I've heard from plumbers that Charmin can be bad for your plumbing. COuld be a myth though.