I didn't think I would catch myself writing a review on toilet paper, butt her goes. I'm very disappointed in your downsizing the rolls. I am always disgusted when I encounter the narrow stuff in public bathrooms. And now Charmin decided to join in. Will be looking for something wider.

[This review was collected as part of a promotion.] It seems silly (and a little weird) to be reviewing toilet paper. I have used Northern Quilted for the last 7 years pretty much without fail. However the free sample of Charmin I was given has made me waiver. It is (no joke) twice as thick as Northern and that is generally a good thing. Northern can some time tear when there is a... big job (ewww!). The increased thickness of Charmin would prevent this from happening. However, I see that Charmin is about 20% more expensive, so I'm not sure if it is this valuable. We'll see how I fare when by 4 free roll run out!

[This review was collected as part of a promotion.] This product does what it is supposed to do. Charmin does an excellent job in regards to the size of the roll and the comfort it provides in doing what it is supposed to do. Charmin has a great product that fares greatly compared to other private label and most, if not all, mainstream brands.

[This review was collected as part of a promotion.] This toilet paper is super strong and absorbent. My daughter was using a half a roll a day and now a roll lasts at least 3 days it's strong yet soft and functional this will be only type I by from now on!

[This review was collected as part of a promotion.] With a family of 4, including 3 boys, we go through LOTS of toilet paper. Charmin Ultra Strong is thick, strong, and last longer than other toilet papers we have tried. We will be buying this in the future and would highly recommend it!

[This review was collected as part of a promotion.] I have been using Charmin for a long time so I was eager to try this type. While I enjoyed the strength of it I was disappointed by the feel of it. I use the extra soft normally so maybe I am spoiled. I recommend this paper to those who value strong paper over comfort.

[This review was collected as part of a promotion.] Its soft, and give you that fresh feeling when you done using the bathroom. Everything I'm looking for in TP. This is a product that I will be using a lot, I love the commercials, and now I love the product. I've already told a handful of my friends and even given them a roll to try and like me, they were hooked.

[This review was collected as part of a promotion.] My family and I absolutely LOVE this toilet paper. I love how soft and smooth it is. I like how its not rough and how it doesn't feel "sand paper" like other toilet papers do. The Charmin brand has always been a reliable brand and I have always trusted them! I am and will always use Charmin Ultra Strong toilet paper.

[This review was collected as part of a promotion.] Does anybody really want to talk about tiolet paper? No, not really. We just want a product that not only cleans but is strong enough to hold up to the job without any breakthroughs and yet soft enough to be comfortable. Aptly named Charmin Ultra Strong lives up to those needs. No it is not the softest tissue on the market so you wouldn't want to use it when you have a cold but that's not it's purpose. For the normal bathroom routine though it at least one of the best. Additionally, the double roll size ensures that you won't be finding that empty roll staring you in the face every time you turn around.

I have used this product for years. I bought an 18-pack on June 30, 2021 and it is a completely different product as other reviewers noted. The representative stated that only changes to the embossing were made, but that cannot be. The thickness and feel of the sheets is totally different. I have rolls left from a previous purchase and can demonstrate the difference. I cannot recommend this product and will no longer be using it.