[This review was collected as part of a promotion.] I really believe that what's on the package is what's in the package. This paper is ultra strong just like it states. It's cleaning is outstanding and does way better than the others do. But yet it is soft enough to not feel like chuck Norris is in charge.

[This review was collected as part of a promotion.] I have always been a Charmin man. There is no other toilet paper that is as strong, but gentle as this. I like how it stands up to tough jobs. I will certainly continue to use this long after the campaign comes to an end.

[This review was collected as part of a promotion.] I have never used Charmin before so upon first touching it, I could not believe how soft and thick it was. It feels like I am using a washcloth. I liked that I could use much less to get the job done and that my fingers don't poke through it, which is so gross. It's definitely the best toilet tissue I have ever used. Just not sure the extremely high price compared to other brands is worth it.

[This review was collected as part of a promotion.] My family noticed right away when I switched from our current brand of toliet paper to CHARMIN® ULTRA STRONG. They all commented on how much softer it was and that they liked it better. I didn't ever think they would notice the difference but they sure did. I guess we have a new brand of toliet paper for our house.

[This review was collected as part of a promotion.] Charming its a really good product, but the ultra strong is a top of the line is very strong and soft, this product it will help you to use less toiler paper for a single use, so this product its really worth it THX... charming team that came out with this product ....its a great toiler paper.

[This review was collected as part of a promotion.] Strong is always best when taking care of your posterior. Brands without strength just end up being a burden on my cheeks such as the non quilted single-ply that only cause me to roll and roll the TP into a square that can handle the load. It is also soft enough not to rough me up under my carriage. The lovable bear mascot assures me that its soft, caring and able to bear hug my cheeks with the strength I need.

[This review was collected as part of a promotion.] I have been using Charmin for a long time so I was eager to try this type. While I enjoyed the strength of it I was disappointed by the feel of it. I use the extra soft normally so maybe I am spoiled. I recommend this paper to those who value strong paper over comfort.

[This review was collected as part of a promotion.] In the past, every time I went to the store, I had to decide what brand of TP to buy. I wasn't brand loyal and to be honest, I usually couldn't remember what kind I bought last time. I was only mildly price sensitive because although you literally flush it down the toilet, its pretty important that it does its job well. I like the thickness and the texture and doesn't seem to create too much toilet paper dust in the bathroom. I am going to be making this my brand from now on.

[This review was collected as part of a promotion.] I know this sounds weird but this is my favorite brand of toilet paper. I have tried other ones in the past but besides the store brand of Charmin. This is the only one I like. I like the consistency of it, thickness, and how well it holds up and absorbs. It doesn't shred into little pieces when you use it and really does hold up well. I like this Charmin ultra strong toilet paper a lot.

[This review was collected as part of a promotion.] The new Charmin Ultra Strong toilet paper is thick to the touch and get's the job done comfortably. While definitely thick, the new Charmin is somewhat narrow - not that you're skimping too much on coverage.