We know how important it is to enjoy the go, so we&#39;re sorry that our Charmin Ultra Strong didn&#39;t quite have the perfect thickness you were looking for. We do extensive testing to get the size just right, so we&#39;d love to hear your thoughts, share them with our team, and find you the perfect toilet paper for you. Please call us at (800) 777-1410. <br />

Greetings, Grace. Please know, all our Charmin Bears only want you to smile, enjoying every &#34;go&#34; with your Charmin Ultra Strong. If you&#39;re looking for a bit more softness, we encourage you to give Charmin Ultra Soft a try. You can find it right next to the Ultra Strong at your Walmart, in the blue wrapper. Know if you have any other concerns, we&#39;re happy to assist. Give us a call at 1 (800) 777-1410 any Monday through Friday, from 9 AM to 6 PM, EST.

Your feedback means a lot to us, Deborah. We take the value of our products and loyalty of our users seriously. We are constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. Our Charmin is 2X more absorbent than the leading bargain brand, so you can use less. In fact, our entire family of products is designed to be a great long-lasting choice, so you enjoy more &#39;gos&#39; per roll and change the roll even less often!