Hi swmortgage, We appreciate your feedback on the picture quality of Samsung’s U7900F TV. If the image doesn’t quite match your preferences, there are several adjustments you can make to better suit your viewing environment and content type. First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now To explore picture mode options, navigate to: Home > Left directional button > Settings > All Settings > Picture > Picture Mode. Options include: • Standard – Ideal for general viewing • Dynamic – Brighter and more vibrant for well-lit spaces • Eco – Optimized for energy efficiency • Movie – Best for viewing in low light • Filmmaker Mode – Preserves the content creator’s intent and disables motion smoothing for supported content You can further customize your image by going to: Settings > All Settings > Picture > Expert Settings, where you can adjust Brightness, Contrast, Color Tone, Sharpness, Contrast Enhancer and more. To improve your sound, try different Sound Modes (Standard, Optimized, Amplify), or fine-tune your setup in Expert Settings under: Settings > All Settings > Sound If you still need help, please call Samsung Support at 1-800-SAMSUNG ((8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun)). Our LiveChat agents are also available through the Support link on our website. ~Samsung Advisor