I love the Hallmark Gift Roll Wrap from Sam's Club. The paper is thicker than most and isn't see through. It wraps beautifully and is a bargain for sure. Wish they carried Birthday wrapping too.

Amazing designs and very good quality of wrapping paper…oh and you get to choose which print design you wanna wrap your gift since it's a reversible paper!

This thick gorgeous reversible wrapping paper makes your Christmas tree so beautiful! Everyone who gets their present wrapped in this sturdy thick paper always comments it's so pretty that they don't want to unwrap it. So thankful Sam's brought it back this year; I was on the hunt last Xmas.

excellent quality and value, but the dark green gingham %26 reindeer style is not as pictured here. The reindeer side is a dark green background with (not cute) gold and off white reindeer and bulky christmas trees that look nothing like what is pictured. the gingham side is also a different sized plaid, and somehow that makes a huge difference in the appearance. Not a fan at all, I wish they actually sold the one pictured, it is beautiful.

Double sided; cute prints to choose from. However, not very strong and tore easily when trying to cut tape, and fold. Disappointed

We buy this paper every year, but this year it was thinner, ripped way to easily and just isn't like it has been in the past.

The rolls are long enough to accommodate almost any size package. Great quality and beautiful designs!

I am a repeat buyer of the Hallmark gift roll wrapping paper. I like the thickness of the paper and quantity on the roll.

Look, I have two kids and too many family members, and this roll of wrapping paper with outlive all of us. I have been using this reversible paper for at least 5 years, if not more, and somehow, despite wrapping everything from grandfather clocks to Legos, this roll never runs low. Maybe it's some Christmas magic that replenishes paper after each wrapping session, I don't know. I do know that each year I take this roll out, thinking "this will be the year I buy new wrapping paper" and each year, I am wrong.

Poor quality! The wrapping paper was ripped before even unwrapping it out of the plastic. It literally rips/tears as you're lightly handling the wrapping paper, while you're trying to wrap your Christmas presents. It's extremely frustrating for a wrapping paper to be so fragile/thin/low quality. There's also several places on the wrapping paper where the decorative design/pattern disappears completely or is distorted. I do not recommend this wrapping paper and will be looking for a higher quality wrapping paper next Christmas season.