Addy, We appreciate your feedback regarding your TV’s performance. If you're experiencing freezing or lag in general response time, please try the following steps: 1. Check for firmware updates – Keeping your TV up to date can resolve many performance issues: Home > left directional key > Settings > Support > Software Update > Update Now 2. Run Device Care – This tool checks system memory, frees up cached data, and closes background apps that could be slowing things down: Home > left directional key > Settings > Support > Device Care > Start Device Care 3. Cold boot your TV – With the TV powered on, press and hold the Power button on your remote for 5+ seconds until the TV restarts. This helps refresh the system. If you're still noticing performance snags after these steps, please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. You can also connect with a LiveChat agent via the ‘Support’ link on our website. ~ Samsung Specialist

Craigmwg, Thank you for sharing your thoughts on the picture and sound quality of your Samsung S95F TV. To help enhance both, we recommend enabling AI Mode, which uses intelligent analysis to adjust your settings in real time for a more personalized experience. To enable or customize AI Mode: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode Here’s a breakdown of available options: Adaptive Picture • AI Optimized: Automatically adjusts brightness and picture quality based on content and ambient light. • EyeComfort: Adapts screen brightness and tone using local sunrise/sunset data and lighting in the room. • AI Customization: Learns your preferences for different types of content (e.g., movies, sports) and applies your preferred settings. EyeComfort Mode Settings: Manually adjust duration, start/end times, and intensity of EyeComfort Mode. AI Customization > Detail Settings: Set specific Brightness, Contrast, Color, and Color Tone levels for each content type. (Note: Only available when AI Customization is enabled.) Adaptive Sound Settings • Active Voice Amplifier: Boosts dialogue when ambient noise increases. • Adaptive Sound: Optimizes sound based on your space and the type of content. • Adaptive Volume: Adjusts volume based on time of day and usage habits. If you’d like additional help fine-tuning your picture or sound, please contact Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat is also available via the ‘Support’ link on our website. ~ Samsung Specialist