I do not think it gets any better than Jack Daniels Tennessee Whiskey. The price is not band for what you get and it is great quality. I do not think there is anything they should do to change their product is is great the way it is. Especially when pared with Coke. 

Jack Daniel's has such a smooth taste that it goes down so easy.I am a repeat consumer because I love to mix up my alcohol consumption.I love mixing coke into the mix to make a strong shot after a stressful week.I will be buying this product every once in a while.

Not as good as Captain Morgan Tattoo but it's a lovely runner up. It goes down smooth and makes me drunk as hell within just a few shots. It's smooth and has a great after taste that doesn't make me want to hurl. Because my favorite was discontinued I'll continue to buy JD in its place. :)

This is a girls night out type of drink , and I have used it for plenty of those nights. This hits a little different when your feelings are out of wack. It was very good packaging, and it never disappoints. I would definitely recommend this to everyone !

A classic honestly. I heard a Jack and Coke is a man's drink, but whatever. It does the trick every time. I feel like it goes down super smooth, and leaves a nice, kind of sweet aftertaste. Definitely stands out from other whiskeys, and is a family favorite.

Classic brand I've seen used at bars and restaurants. Seems to have a good quality and flavor. I generally use it mixed in with soda. I'm not a on the rocks fan. I'd recommend it to try. It is a well known and liked brand and the price isn't too bad. 

This is my favorite thing to drink. Love it with coke, tea, gingerale, just so good! The flavor is sweet but not to make you sick. Very smooth and great as a shot. My fiance and I are repeat customers for Jack Daniel's. In fact my fiance and I on are honeymoon will be going to the distillery in Tennessee!! So excited!!

best tasting and i have had many brands its good all by its self it a great price and the quality is wonderful  a better bottle something collectible , its not bad the way i t looks but a great bottle would be wonderful I have already recommended this

Jack Daniel's is my second favorite when it comes to cheap whiskey. Comparing it to Jameson (my favorite) it isn't nearly as smooth. I will rarely pick it first unless there isn't another option I like, just because it's harder for me to drink than other brands. It is a good value though, especially at Costco!

I am a whiskey drinking gal! Jack Daniels has always been one of my favorite go to beverages on a hot day! Personally, it's not too strong for me but just right! If I had to pick something to drink, It'd be Jack Daniels or Jim Beam! Both are really smooth and taste amazing!